Audi

SQ6 e-tron

Dual Electric Motor Engine

Single-Speed Automatic Transmission

255/50R20 109H XL Front and 285/45R20 112H XL Rear Tires

20" 10-Spoke-trapezoid Bi-Color Design Wheels

Heated Front Sport Seats with Massage Function

Leather/Dinamica Seating Surfaces

Audi Sound System Radio

Black

Glacier White Metallic

Premium

Individual


AFS EV Lease Bonus

AFS EV LEASE BONUS - LEASING DISCLOSURE INSTRUCTIONS:
 
Rules:

Customer eligibility subject to AFS credit approval. Customer must Lease a new, untitled, and unreported vehicle with AFS. 
AFS has the right to amend or cancel this program at any time for any reason. 

Customer eligibility subject to AFS credit approval. Customer must Lease a new, untitled, and unreported vehicle with AFS.
AFS has the right to amend or cancel this program at any time for any reason.
The Tax Credit MUST to be fully disclosed as a Cap Cost Reduction and may not be used in any other items listed in the amount due
at lease signing or delivery.
Tax credits are only available to the party that first titles the car. The tax credit is NOT available to subsequent leases or sales of the
VIN, including Courtesy Vehicles.
The bonus program must be disclosed to the customer on the agreement. Dealer must disclose the appropriate bonus amounts next
to the applicable line items. Dealers submitting agreements without the required disclosure will be required to re-contract the bonus.
AFS bonuses will be paid out at the time of funding. In order to avoid a delay in bonus payment, report the unit sold prior to
forwarding the funding package to the AFS Service Center.
All units must have sales AND contract dates between program eligibility date. Funding packages due by the 15th of the following
month.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all
payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

AFS EV Lease Bonus

Eastern Region Market Share Initiative - Dealer Marketing Allowance

During the specified program period, all models are eligible for additional support through the Eastern Region Market Share Iniative - Dealer Marketing Allowance for any dealer servicing customers who register their new vehicles in select zip codes. 



Program Eligibility
Marketing Allowance can only be redeemed by dealers who service customers registering their new vehicles in the select outlined Eastern Region zip codes.
Limited to customers residing in the outlined zip codes. Customer residency validation will be determined by customer address provided.

Other Rules:
Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Eastern Region Market Share Initiative - Dealer Marketing Allowance

AoA/VWGoA Employee/Contract Employee Purchase Program

*CLAIM SUBMISSION REQUIRED*

This program is designed to provide an incentive for employees and contract employees of AoA or VWGoA who finance or lease a new Audi vehicle
through Audi Financial Services (AFS). Participating dealers agree to sell eligible vehicles at MSRP less 12% plus any current and eligible retail
incentives. Dealers will receive a reimbursement of 6% of MSRP.

Claim Submission
Dealer must submit a completed and signed AoA/VWGoA Eligibility Form (specific to the individual) AND AFS CEPP Claim Form (available in
[Appendix]), along with all required documentation via the Audi Financial Services Funding Package.
Required Documentation: Vehicle invoice; AoA/VWGoA Eligibility Form (specific to the individual); AFS CEPP Claim Form.
Certificates for both contract and direct employees are available on the Corporate Sales Website (http://www.corporatesalessite.com/audi/) or on
VINNIE. Direct employees will need to enter their eight (8) digit employee number to access their form. Contract employees will need to obtain an
approval signature from authorized AoA/VWGoA personnel. Additional customer eligibility is subject to AFS approval.
Please see the sample copies of the AoA/VWGoA Eligibility Forms for additional details (available in the [Appendix]).
Funding packages must be received by the 15th of the month.

Program Rules
Participation Eligibility 
Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Eligible customers are current and active direct or contract employees of AoA or VWGoA.
The customer must present the participating Dealer a valid AoA/VWGoA Employee or Contract Employee Purchase Program
Certificate (samples available in [Appendix]).
Eligible individuals may purchase up to two (2) Audi vehicles per year through this program.
Dealer participation in this program is voluntary.

Other Rules No Rent Charge Factor or rate participation allowed. No flats will be paid.
Please remind customers that they must make at least 11 invoiced payments before paying their account off.
Vehicles must be leased or financed through AFS, with the employee or contract employee as the primary owner/lessee, and the AFS
account must remain open for a minimum of twelve (12) months.
Only vehicles that are currently in a dealer’s pipeline (Status 10-50) can be applied to this program. Factory orders will NOT be
accepted.
Vehicles must be new, untitled, and unreported. Vehicle must be sold and reported during the same monthly sales period as a retail
Kind of Sale (KOS) 0 to qualify.
Vehicles reported in the Dealership’s name or address are NOT eligible for payment under this program.
Vehicles sold through this program DO COUNT AND PAY in Margin Bonus.
Dealer reimbursement: 6% of MSRP paid by AFS after contract has funded.
AoA and AFS reserve the right to audit and chargeback the incentive if abuse of the program is discovered through early payoffs
within twelve (12) months of the contract date.
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
All deals are subject to verification and validation through the reporting system.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly,
all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

AoA/VWGoA Employee/Contract Employee Purchase Program

This program is extended to Active Duty, Retirees, Veterans, and Military Family Members who verify their status through ID.me
at https://hosted-pages.id.me/audi-military. Eligible customers will receive a bonus towards the purchase or lease of a
new Audi vehicle.


Claim Submission
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the Audi 
Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with customer signature and proper disclosures.
? A copy of the official Military Select customer offer showing their personalized 8-digit code. If the customer does not have personalized 8-digit code, 
additional accepted documentation includes: Leave & Earnings Statement, DD Form 214 or Certificate of Release or Discharge from Active Duty.
? A valid driver’s license or PenFed membership card.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer at the time of sale, ensuring acknowledgement
 of receipt of the incentive offer. This incentive offer will expire at the end of the program period and the Digital Customer Consent Claim Form cannot be created after the 
incentive offer expiration).

Program Rules
Participation Eligibility

Eligible customers (valid only to whom the unique offer is addressed):
• Customers who have been provided a code after verifying eligibility through ID.me
Eligible customers must present their unique offer and show their personalized 6-digit alpha numeric code to the Dealer.
Vehicles sold in the name of a business will be verified against the primary purchaser’s driver’s license to ensure eligibility.
Only one offer per VIN will be accepted and the combination of multiple Military Select offers is prohibited

Other Rules
Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2. Vehicles sold through the program will be treated as regular retail Kind of Sale (KOS) 0 or 2, for allocation purposes.
Vehicles sold through this program DO COUNT AND PAY in Margin Bonus.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Military Select Program

Audi Custom Offer Conquest Campaign


Claim Submission
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the Audi
Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? Custom Offer Conquest documentation (provide one of the following):
o Marketing material (print or email) containing unique offer code and Private Incentive details.
o Screenshot from Private Incentive Lookup in automotiveMastermind.com or PrivateIncentiveLookup.com
(available to all Audi dealers). Please see image to right for reference.
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with the Audi Custom Offer Conquest Campaign
disclosed and customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the
customer at the time of sale, ensuring acknowledgement of receipt of the incentive offer. This incentive offer will
expire at the end of the program period and the Digital Customer Consent Claim Form cannot be created after the
incentive offer expiration).

Program Rules
Participation Eligibility 
Limited to customers residing in CT, NJ, NY, and TX. Customer residency validation will be determined by customer address
provided.
Offer redeemable at any Audi store nationwide.
Only customers named on the Audi Custom Offer Conquest Campaign letter are eligible. This offer is transferable within the
customer’s immediate household. Email/direct mail must be retained by dealer.
Other Rules Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly,
all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Audi Custom Offer Conquest Campaign

Affiliated Dealer Group Employees

*AFS CONTRACT VALIDATION & CLAIM SUBMISSON REQUIRED*
 
This applies to all employees who work in a dealer group that contains
an Audi franchise. These employees do not work directly in an Audi
dealer and do not have an active profile in the Audi Learning
Management System.

The scope of this incentive applies to ONLY the affiliated Employee.
Affiliated Dealer employee must be the Primary lessee/buyer on the
contract
All parties on the contract must have the same address to qualify for the incentive.
Parents (including in-laws), and siblings (including in-laws) are not eligible for this incentive and cannot appear on the contract.
Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Employee must be in the CRC and must provide proof of employment, their Audi dealer code, 3-digit sales code, and LMS ID on the claim form
to be eligible for the above mentioned discount and additional bonus.
Major League Soccer (MLS) partners will receive the same benefit as Audi Dealership Employees and will follow the same rules as these sales.
MLS-affiliated personnel must provide proof of affiliation such as a pay stub, business card, or other official documentation. This program is
only MLS players and employees of an MLS organization.

Program Restrictions
 No Rent Charge Factor or rate participation allowed. No flats will be paid.
Negative equity and/or any upfront charges cannot be included in Capitalized Cost reduction amount. The selling price as noted on the claim
form must match the contract, i.e. must be equal to or less than the claim form.
Employees are eligible to purchase or lease up to three (3) vehicles per year through this program, and purchases must be financed or leased
through Audi Financial Services.
Please remind customers (in this case, dealership personnel) that they must make at least 11 invoiced payments before paying their account
off.
Audi of America, in its sole discretion, reserves the right to audit and charge back the dealership’s reimbursement incentive if abuse of the
program is found in any way, including through early payoffs prior to 11 invoiced payments being made. In the event of a chargeback, AFS
will administer the chargeback of the dealership’s reimbursement, on behalf of Audi of America, through a debit to the dealer’s reserve
statement.

Other Rules 
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
Vehicles must be new, untitled, and unreported. Factory orders are NOT accepted.
Vehicles must be sold and reported to an individual. Sales made under a business name are not eligible and will not be reimbursed.
Sales under this program count but DO NOT pay in Margin Bonus.
Dealer will be reimbursed 4% below discount (i.e. 10% reimbursement for a 14% discount) once the deal has funded. Sales only qualify for
ONE category and are not combinable.
All deals are subject to verification and validation through the reporting system.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment
discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Affiliated Dealer Group Employees

Audi Dealership Employees

*AFS CONTRACT VALIDATION & CLAIM SUBMISSON REQUIRED*

This program is for the following individuals who lease a new Audi through AFS.
Dealers must include respective marketing code during contract validation process.

Participation Eligibility

 *Audi Dealership Employees*  
This applies to all employees who work in an Audi dealership and
have an active profile in the Learning Management System

The scope of this incentive applies to ONLY the Employee,
Employee’s Spouse, or Employee’s Children

Dealer employee must appear as either the Primary or colessee/
buyer on the contract.
All parties on the contract must have the same address to qualify for the incentive.
Parents (including in-laws), and siblings (including in-laws) are not eligible for this incentive and cannot appear on the contract.

Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Employee must be in the CRC and must provide proof of employment, their Audi dealer code, 3-digit sales code, and LMS ID on the claim form
to be eligible for the above mentioned discount and additional bonus.
Major League Soccer (MLS) partners will receive the same benefit as Audi Dealership Employees and will follow the same rules as these sales.
MLS-affiliated personnel must provide proof of affiliation such as a pay stub, business card, or other official documentation. This program is
only MLS players and employees of an MLS organization.

Program Restrictions 
No Rent Charge Factor or rate participation allowed. No flats will be paid.
Negative equity and/or any upfront charges cannot be included in Capitalized Cost reduction amount. The selling price as noted on the claim
form must match the contract, i.e. must be equal to or less than the claim form.
Employees are eligible to purchase or lease up to three (3) vehicles per year through this program, and purchases must be financed or leased
through Audi Financial Services.
Please remind customers (in this case, dealership personnel) that they must make at least 11 invoiced payments before paying their account
off.
Audi of America, in its sole discretion, reserves the right to audit and charge back the dealership’s reimbursement incentive if abuse of the
program is found in any way, including through early payoffs prior to 11 invoiced payments being made. In the event of a chargeback, AFS
will administer the chargeback of the dealership’s reimbursement, on behalf of Audi of America, through a debit to the dealer’s reserve
statement.

Other Rules 
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
Vehicles must be new, untitled, and unreported. Factory orders are NOT accepted.
Vehicles must be sold and reported to an individual. Sales made under a business name are not eligible and will not be reimbursed.
Sales under this program count but DO NOT pay in Margin Bonus.
Dealer will be reimbursed 4% below discount (i.e. 10% reimbursement for a 14% discount) once the deal has funded. Sales only qualify for
ONE category and are not combinable.
All deals are subject to verification and validation through the reporting system.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment
discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Audi Dealership Employee Purchase Program

Navigation System

Lane Departure Warning

Leather Seats

Automatic Emergency Braking

Power Windows

Keyless Entry

Parking Assist

Power Passenger Seat

Blind Spot Monitor

Head-Up Display

HID Headlights

Rain Sensing Front Wipers

Third Row Seating

Auto-Dimming Side Mirrors

Cooled Passenger Seat

Cooled Driver Seat

Memory Seat

Heated Seats

Rear Air Conditioning Controls

Heated Steering Wheel

Adaptive Cruise Control

Rear Audio Controls

Rear Spoiler

Four Wheel Drive

Power Driver Seat

Alloy Wheels

Memory Mirrors

Panoramic Sunroof

Audi Guard All-Weather Floor Mats

Acoustic Front Door Glass

Bang & Olufsen 3D Sound System

Comfort Pre-Conditioning

Adaptive Cruise Assist

7 Additional Digital DRL Signatures

Dynamic Interaction Light

Augmented Reality Head-Up Display

Heated Rear Seats

LED Interior Lighting Plus Package

MMI Passenger Display with 10.9" Screen

Digital OLED Taillights

Top View Camera System

USB Power Delivery (2x60W Front and 2x100W Rear)

Mythos Black Metallic

Prestige

Custom Offer Reactivation Bonus

*CLAIM SUBMISSION REQUIRED*

Customers targeted by automotiveMastermind® receive private offer(s), which can be redeemed when leasing or purchasing an
eligible new vehicle, as outlined below. Customers targeted through this specific campaign previously bought out their lease.


Required Documentation:
? Marketing material (print or email) containing customer’s name and unique offer code.
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with Customer Offer Bonus disclosed and customer
 signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer
 at the time of sale, ensuring acknowledgement of receipt of the incentive offer. This incentive offer will expire at the end of the 
program period  and the Digital Customer Consent Claim Form cannot be created after the incentive offer expiration).

Participation Eligibility 
› Only customers named on the Audi Custom Offer Reactivation Bonus - California letter are eligible. This offer is transferable
within the customer’s immediate household. Email/direct mail must be retained by dealer.
› Limited to customers residing in California. Customer residency will be determined by customer address provided.

Other Rules 

Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all
payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Custom Offer Reactivation Bonus - California

Fine Nappa Leather Seating Surfaces (red)

Anthracite Audi Rings

Black Exterior Trim

Arras Red

Magnet Gray

Premium Plus

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