Mazda

MX-5 Miata

weather package

all weather floor mats

machine gray metallic paint charge

MAZDA CONNECT Infotainment system

SKYACTIV-G 2.0L DOHC 16-valve 4-cylinder VVT engine

bose audio system with audiopilot

heated front bucket seats

leather upholstery

SKYACTIV-MT 6-speed manual transmission

205/45R17 high-performance summer tires

17" x 7" aluminum alloy wheels with black metallic finish

cargo tray

wheel locks

Machine Gray Metallic

Convertible

Grand Touring

Individual

Mazda Dealership Employee

Mazda North American Operations is pleased to announce the following program in conjunction with 
the MAZDA FINANCIAL SERVICES Special APR Finance program. This program is in lieu of MAZDA 
FINANCIAL SERVICES Special Lease or NATIONAL CUSTOMER CASH programs:

Program Type:
APR Cash

Markets of:
All Active Dealers in the Western Region

Award Amount:   APR Cash on eligible vehicles.
*All Customer APR Cash Support must be provided to the customer

Eligible Vehicles:    All new and unused qualifying 25MY MX-5 Grand Touring (Soft-top) units sold, 
delivered, and RDR'd (type "R") during the program period. (Excluding Model Year Paid Off units)

Ineligible Vehicles:    Any model-year payoff vehicles. All other new vehicles. Fleet (F), 
Commercial (C), Dealer Service Loaner ( L), Insurance, Buyback or Certified Pre-Owned vehicles.

Payment:         This program is stackable with the MFS Special APR program and will auto pay with 
the selection of the MFS Special APR.

Special Notes:      Please note that this program is not stackable with MAZDA FINANCIAL SERVICES 
Special Lease, Standard Lease, Standard APR, or Customer Cash. This offer may be combined with MFS 
Special APR Programs ONLY.

Residency Restriction:  Certain restrictions may apply based on DMV Registration ZIP Code


APR Cash Enhancement

California
DISASTER RELIEF ASSISTANCE PROGRAM

The MNAO Western Region is pleased to announce the following program in support of customers impacted by
flooding events impacting the state of California .

Program Type: Disaster Relief Assistance

Prog ram Period: 12/ 26/202 5 – 3/ 31 /2026

Markets of:
Markets of:
CA BAKERSFIELD, MONTEREY -SALINAS, CHICO -REDDING, FRESNO -VISALIA,
SACRAMNTO -STKTN -MODESTO, SAN FRANCISCO -OAK -SAN JOSE, SANTA


Customer Eligibility: All customers in the eligible markets whose vehicle was damaged or deemed a total loss
due to the significant flooding events in December 2025, and who purchase or lease
any new and unused 25MY or 26MY Mazda, including MYPO vehicles.
Proof of Eligibility: One copy of the following documents is required for redemption and must be kept in
the sales jacket:
1. Copy of the purchaser’s current driver’s license or other proof of residence
2. Copy of their vehicle’s insurance claim form or insurance/adjuster provided letter
on a letterhead indicating damage and/or total loss due to flooding occurring
within the date range of 12/10/2025 – 12/31/2025
Eligible Vehicles: All new, unused, and unregistered eligible models listed below sold, delivered, and
RDR’d (type “R”) during the program period.
25MY & 26MY – All Mazda carlines
Note: Unregistered dealer demonstrators are eligible if under 6,000 miles.
Ineligible Vehicles: Any other vehicles or trims not listed under Eligible Vehicles. Fleet (F), C ommercial
(C ), D ealer Service Loaner (L), Insurance, Buyback or C ertified Pre-Owned vehicles.
Vehicles intended for export or brokered units, G, C, L, and P Code Units, or any other
commercial entities .
Program Applicability: The Mazda Flood Disaster Relief Assistance can be combined with other public offers
including but not limited to Customer Cash, Lease and APR incentives/offers.
The Mazda Flood Disaster Relief Assistance can be combined with the Mazda Owner
Loyalty incentive and/or Military program.
The Mazda Flood Disaster Relief Assistance has no cash value and must be applied
within the purchase or lease structure, as a capital cost reduction.
Residency Restriction: Certain restrictions may apply based on DMV Registration ZIP Code
Reporting Guidelines: The vehicle must be reported correctly when entered through eMDCS via RDR process
by selecting this program in the Customer Special Program section.
“Mazda Cash Back Form" must be completely filled out and the contract or buyer ’s
order must be attached.
The following must be submitted along with the Mazda Cash Back Form:
1. A copy of the purchaser's current driver's license or other proof of residence.
2. A copy of the sales contract or buyer’s order .
3. A copy of their vehicle’s insurance claim form or insurance/adjuster provided
letter on a letterhead indicating damage and/or total loss due to flooding within
date range 12 / 1-/2025 - 3/ 2/202 6.
All documentation MUST be submitted within 90 days of RDR date.
To submit documentation for claims, please choose one of the following methods:
• Digital Upload: Visit Incentive Compensation Management via OneMazda or
directly through ICM to digitally upload your required documents.
o Access via OneMazda, searching for Incentive Compensation
Management in ICM, then go to the Incentive Claim Manager tool for
document uploading.
o Use this direct link: ICM Landing Page, then go to the Incentive Claim
Manager tool for document uploading.
• Email Submission: Send documentation via email to Mazda Program
Headquarters
o Email: MPHDealerSupport@concentrix.com
For Dealer Inquiries:
• Call: Mazda Program Headquarters at 248 -848 -7300
• Email : MPHQuestions@concentrix.com
Plea se see the “Program Listings” section on Mazda’s OneMazda – Marketing and Incentives/ Vehi cle
Incentive System for full program information. C ontact your D istrict Sales Manager or Mazda Program
Headquar ters at 248 -848 -7300 with questions.
Mazda reserves the right to inspect all dea lership records during normal business hou rs and to disqua lify any sale not made or repo rted
in accordan ce with these program rules and MN AO Sales Policy. Mazda also reserves the right to charge the dea ler for any and all of
Mazda ' s costs and employee expen ses of aud iting if Mazda' s inspection reveals incorrect repo rting or any failure by the dea ler to follow
these prog ram rules. Mazda may decide any question of eligibility or any other matter relating to the interpretation, scope, or app lication
of this program or any rule hereof, at its sole discretion, and such decision shall be final and binding upon all dealers. Mazda also
reserves the right to cancel, amend or revoke the program at any time upon written notice. Refer any questions regarding this program
and E & S Plans to your D istrict Manager or Regional office

Disaster Relief

Mazda North American Operations (MNAO) is pleased to announce the guidelines for the following program:

Program Name: Mazda Loyalty Reward Program

Eligible Markets: All Mazda Dealers in Midwest, West and South Regions


Incentive: Exclusive Mazda Loyalty Reward for loyal Mazda owners on the Purchase or Lease of any new and unused 2025 MYs Mazda3 Sedan, Mazda3 Hatch, CX-30, CX-5, CX-50, CX-50 Hybrid, CX-70 MHEV, CX-70 PHEV, CX-90 MHEV, CX-90 PHEV, MX-5, MX-R vehicles.


Eligible Customers: Current Mazda owners.  
Current vehicle trade-in or lease termination is NOT required to participate in program.  
This offer IS transferable within household, must live at the same address.
 
Eligible Vehicles: The following 2025 Model Year Mazda3 Sedan, Mazda3 Hatch, CX-30, CX-5, CX-50, CX-50 Hybrid, CX-70 MHEV, CX-70 PHEV, CX-90 MHEV, CX-90 PHEV, MX-5, MX-R vehicles sold, delivered and RDR'd (type "R") during the program period.Untitled 2025 Model Year Mazda3 Sedan, Mazda3 Hatch, CX-30, CX-5, CX-50, CX-50 Hybrid, CX-70 MHEV, CX-70 PHEV, CX-90 MHEV, CX-90 PHEV, MX-5, MX-R dealer demonstrators under 6,000 miles.

Ineligible Vehicles:
All other 2025 Model Year and older vehicles. Must be New (unused, unregistered and under 6,000 miles).Fleet (RDR code F), Commercial (RDR code C), Dealer Service Loaner (RDR code L), Insurance, Buyback, Vehicles intended for export, brokered units, and Certified Pre-Owned vehicles.Business and Commercial entities are not eligible.


Program Applicability:
Mazda Loyalty Reward can be combined with other public offers including but not limited to MFS Lease, and Customer Cash back incentives/offers.
Mazda Loyalty Reward is stackable with other private offers including but not limited to Military Program and Step-up program.
Mazda Loyalty Reward is cannot be combined with Conquest Program.Mazda Loyalty Reward can be combined with other disaster or crisis private offers. 
The Mazda Loyalty Reward purchase incentive has no cash value and must be applied within the lease as a capital cost reduction.

MNAO Disclaimer:
Mazda reserves the right to inspect all dealership records during normal business hours and to disqualify any sale not made or reported in accordance with these program rules and MNAO
Sales Policy. Mazda also reserves the right to charge the dealer for any and all of Mazda's costs and employee expenses of auditing if Mazda's inspection reveals incorrect reporting or any
failure by the dealer to follow these program rules. Mazda may decide any question of eligibility or any other matter relating to the interpretation, scope, or application of this program or any
rule hereof, at its sole discretion, and such decision shall be final and binding upon all dealers. Mazda also reserves the right to cancel, amend or revoke the program at any time upon written
notice. Refer any questions regarding this program and E & S Plans to your District Manager or Regional office.


Loyalty Reward Program

Mazda Promo Code Program

202 6 SFL Mazda Fest
Mazda North American Operations (MNAO) is pleased to support the SFL Mazda Fest Program with a special 
Customer Promo Code Bonus Cash Offer. This program will pay an additional $ 1,000 on any NEW
25MY and 26MY Mazda vehicle sold and delivered within the program period with the valid Promotion Code.
Customer must present Valid Promotion Code to dealer at time of pur chase.

Program Name: 2026 SFL Mazda Fest Promo Reward Incentive

Eligible Regions: All Active Mazda Dealers

Incentive: 2026 SFL Mazda Fest Promo Reward on all new 25MY & 26MY Mazda vehicle s Excluding All
CX -30 sold , delivered, and RDR’d (type “R”) during the program period.

Eligible Customers: All new 25MY & 26MY Mazda vehicles Excluding All CX -30 purchased or leased for
Select c ustomers that have received the 2026 SFL Mazda Fest Promo Reward (coupon ) by
email and have brought the coupon in at time of Purchase or Lease of a new 25MY & 26MY
excluding All CX -30.

This offer is NOT transferable within household. Only the customer who attended the 2026 SFL
Mazda Fest and completed the survey is eligible for the Promo Offer.

Eligible Vehicles: All Purchase d or Leased new 25MY & 26MY Mazda vehicles Excluding All CX -30
Ineligible Vehicles: 
This program does not include:
All 24MY or older vehicles
All CX-30 Mazda Vehicles
Vehicles sold to the dealership
RDR type “M”
RDR type “F” (Fleet)
RDR type “I” (Insurance)
RDR type “C” (Commercial)
RDR type “L” (Mazda Service Loaner)
Any used vehicles, vehicles intended for export, and brokered units.

Program Applicability
This offer is not transferrable within household. Dealership must provide original coupon recipient’s Driver’s License and the address must match the customer’s driver’s license address.
The SFL Mazda Fest Promo Reward Incentive can be combined with other public offers including APR/Cash incentives offers.
The SFL Mazda Fest Promo Reward Incentive can be combined with the Mazda Military Incentive
The SFL Mazda Fest Promo Reward Incentive can be combined with other private incentives and is stackable with other private offers (such as Loyalty).
The SFL Mazda Fest Promo Reward Incentive has no cash value and must be applied within the purchase as a rebate or within the lease as a capital cost reduction.

Mazda reserves the right to inspect all dealership records during normal business hours and to disqualify any sales not made or reported in accordance with program rules. Mazda also reserves the right to charge the dealer for any and all of Mazda’s costs and employee expenses of auditing and for any and all payments to dealer if Mazda’s inspections reveal incorrect reporting or any failure by the dealer to follow program rules. Mazda may decide any questions of eligibility, or any other matter relating to the interpretation, scope, or application of its programs and any rule hereof, in its sole discretion and such decision shall be final and binding upon all dealers. Mazda also reserves the right to cancel, amend, or revoke the program at any time upon written notice.

Mazda Promo Code Program

Mazda Promo Code Program

202 6 Daytona Speedway R olex 24
Mazda North American Operations (MNAO) is pleased to support the Daytona Speedway Rolex 24 Program
with a special $ 1,000 Customer Promo Code Bonus Cash Offer. This program will pay an additional $ 1,000 on
any NEW 25MY and 26MY Mazda vehicle sold and delivered within the program period with the valid
Promotion Code. Customer must present Valid Promotion Code to dealer at time of pur chase .

Program Name: 2026 Daytona Speedway Rolex 24 Promo Reward Incentive

Eligible Regions: All Active Mazda Dealers

Incentive: 2026 Daytona Speedway Rolex 24 Promo Reward on all new 25MY & 26MY Mazda vehicle s
Excluding All CX -30 sold , delivered, and RDR’d (type “R”) during the program period.

Eligible Customers: All new 25MY & 26MY Mazda vehicles Excluding All CX -30 purchased or leased for
Select c ustomers that have received the 2026 SFL Mazda Fest Promo Reward (coupon ) by
email and have brought the coupon in at time of Purchase or Lease of a new 25MY & 26MY
excluding All CX -30.

This offer is NOT transferable within household. Only the customer who attended the 2026 SFL
Mazda Fest and completed the survey is eligible for the Promo Offer.

Eligible Vehicles: All Purchase d or Leased new 25MY & 26MY Mazda vehicles Excluding All CX -30
Ineligible Vehicles: 
This program does not include:
All 24MY or older vehicles
All CX-30 Mazda Vehicles
Vehicles sold to the dealership
RDR type “M”
RDR type “F” (Fleet)
RDR type “I” (Insurance)
RDR type “C” (Commercial)
RDR type “L” (Mazda Service Loaner)
Any used vehicles, vehicles intended for export, and brokered units.

Program Applicability
This offer is not transferrable within household. Dealership must provide original coupon recipient’s Driver’s License and the address must match the customer’s driver’s license address.
The SFL Mazda Fest Promo Reward Incentive can be combined with other public offers including APR/Cash incentives offers.
The SFL Mazda Fest Promo Reward Incentive can be combined with the Mazda Military Incentive
The SFL Mazda Fest Promo Reward Incentive can be combined with other private incentives and is stackable with other private offers (such as Loyalty).
The SFL Mazda Fest Promo Reward Incentive has no cash value and must be applied within the purchase as a rebate or within the lease as a capital cost reduction.

Mazda reserves the right to inspect all dealership records during normal business hours and to disqualify any sales not made or reported in accordance with program rules. Mazda also reserves the right to charge the dealer for any and all of Mazda’s costs and employee expenses of auditing and for any and all payments to dealer if Mazda’s inspections reveal incorrect reporting or any failure by the dealer to follow program rules. Mazda may decide any questions of eligibility, or any other matter relating to the interpretation, scope, or application of its programs and any rule hereof, in its sole discretion and such decision shall be final and binding upon all dealers. Mazda also reserves the right to cancel, amend, or revoke the program at any time upon written notice.

MNAO Military Appreciation

Eligible Customers: 
People eligible for the Military Appreciation Incentive include United States Armed Forces active-duty members, active reserves, retirees, or disabled veterans. Additionally, any service member within 2 years of separation qualifies with honorable discharge from one of the following United States Armed Forces branches: Air Force, Army, Navy, Marines, National Guard, Space Force, Coast Guard. 

A Military Retiree is someone who has served at least 20 years in a branch of one of the previously listed United States Armed Forces.

Family, including spouses and children, are eligible but must live at the same address. Transferable within household only. 

Offer only available for purchases within the United States.

*A US MILITARY ID is illegal to photocopy and cannot be submitted as proof of eligibility for any Mazda veteran’s or military programs. *

Eligible Vehicles: The following 2024, 2025 and 2026 Model Year vehicles sold, delivered and RDR'd (type "R") during the program period.Untitled 2024, 2025 and 2026 Model Year dealer demonstrators under 6,000 miles.

Ineligible Vehicles:All other 2024, 2025 and 2026 Model Year and older vehicles. Must be New (unused, unregistered and under 6,000 miles).Fleet (RDR code F), Commercial (RDR code C), Dealer Service Loaner (RDR code L), Insurance, Buyback, Vehicles intended for export, brokered units, and Certified Pre-Owned vehicles.Business and Commercial entities are not eligible.

Program Applicability: Military Appreciation incentive can be combined with other public offers including but not limited 
to customer cash back, MFS lease and APR incentives/offers, Mazda New Vehicle Purchase Plan (E-Plan 
and S-Plan).

Military Appreciation Incentive Program can only be combined with the National Mazda Loyalty 
program and one other Regional private incentive including but not limited to: Regional Conquest 
Programs or Regional Lease to Lease Loyalty Programs.

Military Appreciation incentive has no cash value and must be applied within the purchase or lease 
structure, as a capital cost reduction.

MNAO Disclaimer:
Mazda reserves the right to inspect all dealership records during normal business hours and to disqualify any sale not made or reported in accordance with these program rules and MNAO Sales Policy. Mazda also reserves the right to charge the dealer for any and all of Mazda's costs and employee expenses of auditing if Mazda's inspection reveals incorrect reporting or any failure by the dealer to follow these program rules. Mazda may decide any question of eligibility or any other matter relating to the interpretation, scope, or application of this program or any rule hereof, at its sole discretion, and such decision shall be final and binding upon all dealers. Mazda also reserves the right to cancel, amend or revoke the program at any time upon written notice. Refer any questions regarding this program and E & S Plans to your District Manager or Regional office.


MNAO Military Appreciation

VEHICLES FOR CHANGE DONATION BONUS CASH PROGRAM

Eligible Dealers: 
Markets of: Bakersfield, Los Angeles, Palm Springs and San Diego

Eligible Vehicles:All NEW, uns=used vehicles sold, delivered, and RDR'd (type "R") during the program period.
Untitled 2025 Mazda dealer demonstrators under 6,000 miles.
New 25MY & 26MY MazdaVehicles

Ineligible Vehicles:    All other MY vehicles. Any P-Code units. Fleet (RDR code F), Commercial 
(RDR code C), Dealer Service Loaner (RDR code L), Insurance, Buyback and Certified Pre-Owned 
vehicles.
Residency Restriction: Certain restrictions may apply based on DMV Registration ZIP Code.

Eligible Customers:   Customers donating a vehicle to Vehicles for Change. This offer IS 
transferrable within household.

Proof of Eligibility:    One copy of each of the following documents is required for redemption and 
must be kept in the sales jacket:

One copy of each of the following documents is required for redemption and must be kept in the 
sales jacket:

1. A copy of the current title
2. A copy of the purchaser's current driver's license.
3. A copy of the Vehicles for Change (VFC) donation receipt.
4. Must present proof of ownership of eligible vehicle.

For validation of transferred offer within household, customer must provide proof of residing at 
the same address. Current owner's vehicle must be titled/registered under their name on the title 
or registration and must match the name on the purchaser's current driver's license, or the address 
on the title or registration must match the address on the purchaser's current driver's license or 
other proof of residency (i.e. prior month's utility bill in name of purchaser at current address, 
current property tax bill in name of purchaser at current address). Copy of vehicle registration or 
official documentation.


Program Applicability:
•  Mazda Donation Bonus Cash can be combined with other public and private offers
including but not limited to customer cash back, lease and APR incentives / offers,
Military Appreciation, Loyalty Offer.
• Only one Donation Bonus Cash offer per vehicle sold is allowed.
•  Mazda Donation Bonus Cash incentive has no cash value and must be applied within the purchase or 
lease structure, as a capital cost reduction.


Reporting Guidelines:    All documentation MUST be submitted within 90 days of RDR date.

1. The vehicle must be RDR'd correctly when entered through eMDCS RDR process by selecting this 
program in the Customer Special Programs section.
2.  Send a copy of all required items to Mazda Program Headquarters and keep a copy of all required 
documentation in the sales jacket.
3. "Mazda Cash Back Rebate Form" must be filled out and the contract or buyer's order must be 
attached.
4. A copy of the purchaser's current driver's license and a copy of the current registration or 
title or qualifying document.
5. Owner's name on the RDR must either match the name on the certificate, or in the case of 
transfer of the certificate, to an eligible member residing at the same address. A certificate may 
be transferred only once.



Vehicles For Change Donation Bonus Cash Program

Navigation System

Lane Departure Warning

Leather Seats

Automatic Emergency Braking

Keyless Entry

Power Passenger Seat

HID Headlights

Rain Sensing Front Wipers

Auto-Dimming Side Mirrors

Heated Seats

Rear Audio Controls

Alloy Wheels

Memory Mirrors

SKYACTIV-G 2.0L DOHC 16-Valve 4-Cylinder VVT Engine

6-Speed Automatic Transmission with Paddle Shifters

205/45R17 High-Performance Summer Tires

17" X 7" Aluminum Alloy Wheels with Black Metallic Finish

Heated Front Bucket Seats

Leather Upholstery

Bose Audio System with Audiopilot

All Weather Floor Mats

DSC-Track Delete

Asymmetric Limited-Slip Differential Delete

Bilstein Shock Absorbers Delete

Induction Sound Enhancer Delete

Sport-Tuned Suspension Delete

Front Shock Tower Brace Delete

Distance and Speed Alert

MAZDA CONNECT Infotainment System

Mazda Radar Cruise Control (MRCC)

Remote Engine Start

Black

Jet Black Mica

VEHICLES FOR CHANGE DONATION BONUS CASH PROGRAM

Eligible Dealers: 
Northeast Region

Eligible Vehicles:All NEW 2025 and 2026 Mazda vehicles sold, delivered, and RDR'd (type "R") during the program period.
Untitled 2025 Mazda dealer demonstrators under 6,000 miles.

Ineligible Vehicles:    All other MY vehicles. Any P-Code units. Fleet (RDR code F), Commercial 
(RDR code C), Dealer Service Loaner (RDR code L), Insurance, Buyback and Certified Pre-Owned 
vehicles.
Residency Restriction: Certain restrictions may apply based on DMV Registration ZIP Code.

Eligible Customers:   Customers donating a vehicle to Vehicles for Change. This offer IS 
transferrable within household.

Proof of Eligibility:    One copy of each of the following documents is required for redemption and 
must be kept in the sales jacket:

One copy of each of the following documents is required for redemption and must be kept in the 
sales jacket:

1. A copy of the current title
2. A copy of the purchaser's current driver's license.
3. A copy of the Vehicles for Change (VFC) donation receipt.
4. Must present proof of ownership of eligible vehicle.

For validation of transferred offer within household, customer must provide proof of residing at 
the same address. Current owner's vehicle must be titled/registered under their name on the title 
or registration and must match the name on the purchaser's current driver's license, or the address 
on the title or registration must match the address on the purchaser's current driver's license or 
other proof of residency (i.e. prior month's utility bill in name of purchaser at current address, 
current property tax bill in name of purchaser at current address). Copy of vehicle registration or 
official documentation.


Program Applicability:
•  Mazda Donation Bonus Cash can be combined with other public and private offers
including but not limited to customer cash back, lease and APR incentives / offers,
Military Appreciation, Loyalty Offer.
• Only one Donation Bonus Cash offer per vehicle sold is allowed.
•  Mazda Donation Bonus Cash incentive has no cash value and must be applied within the purchase or 
lease structure, as a capital cost reduction.


Reporting Guidelines:    All documentation MUST be submitted within 90 days of RDR date.

1. The vehicle must be RDR'd correctly when entered through eMDCS RDR process by selecting this 
program in the Customer Special Programs section.
2.  Send a copy of all required items to Mazda Program Headquarters and keep a copy of all required 
documentation in the sales jacket.
3. "Mazda Cash Back Rebate Form" must be filled out and the contract or buyer's order must be 
attached.
4. A copy of the purchaser's current driver's license and a copy of the current registration or 
title or qualifying document.
5. Owner's name on the RDR must either match the name on the certificate, or in the case of 
transfer of the certificate, to an eligible member residing at the same address. A certificate may 
be transferred only once.



appearance package

rear bumper skirt

soul red crystal paint charge

roadside assistance kit

black rear lip spoiler

side sill extensions

Soul Red Crystal Metallic

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Lease or Buy MAZDA MX-5 MIATA (matched 4)

Lease or Buy MAZDA MX-5 MIATA (matched 4)

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2025 Mazda MX-5 Miata Grand Touring

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