Navigation System

Lane Departure Warning

Automatic Emergency Braking

Keyless Entry

Power Passenger Seat

HID Headlights

Rain Sensing Front Wipers

Cooled Passenger Seat

Heated Steering Wheel

Rear Audio Controls

Alloy Wheels

Memory Mirrors

Toyota

Prius Prime

50 State Emissions

2.0L 4-Cylinder DOHC 16V VVT-I Engine

Fabric Seat Trim

Front and Rear Parking Assist w/ Automatic Braking

All Weather Floor Liners/Cargo Liner

Door Edge Guards

Mudguards

Alloy Wheel Locks

Black/Red

Cutting Edge

Parking Support Alert/brake

Individual


Lease Subvention Cash

Eligible Vehicles
New, and untitled eligible vehicles from dealer stock, including demonstrators with 20,000 miles or less. Certain vehicles may not be eligible in all States.

Customers must:
1. Be approved for financing by TFS.
2. Finance or Lease an eligible vehicle through a participating Toyota Dealer and TFS.
3. Sign and Complete the Subvention Cash Form.

Program Compatibility
Refer to your Special APR/Lease Program announcement for program compatibilitydetails.
Standard APR/Lease contracts are NOT compatible for this program. 
This program is NOT compatible with Customer Cash.

PROGRAM GUIDELINES:
Customer purchasing or leasing a new, unused and unlicensed, from dealer’s ground stock inventory and utilizing a subvened APR or lease financing offered through Toyota Financial Services (TFS) to finance/lease the vehicle are entitled to Subvention Cash if they meet the following conditions:
1.Customer is using subvened APR or subvened lease financing offered through Toyota Financial Services (TFS) (i.e. offer is not good with customer cash offers or retail financing done with financial institutions other than TFS)
2.Contract Date and retail date on the RDR are within the same program period.
3.Lease Contract term is less than or equal to 36 months (unless otherwise stated)
4.Amount is being applied as a non-cash credit to the amount being financed (i.e. no payments will be made directly to consumers)


Toyota Specials-NY


PHEV CCRA

Ally is pleased to announce a capitalized cost reduction allowance (CCRA) on select new plug-in hybrid electric vehicles (PHEV) on qualifying SmartLease ® or ComTRAC ® transactions

SmartLease®
- Prime and Non-Prime
- No Tier Restrictions
- 12 - 60 Month Terms
- Monthly and Single Payment Leases

ComTRAC®
- S – C Tier
- Residual >= 20%
- 12 – 60 Month Terms
- Monthly Payment Lease

Required Disclosures:
- CCRA must be used entirely to reduce the capitalized cost of the lease and cannot be used for other upfront amounts due
- Ally CCRA must be disclosed properly on the SmartLease Agreement
- SmartLease CCRA must be disclosed on line 6b, “Rebates and Noncash Credits” and as part of the capitalized cost reduction disclosed on Lines 5a and Line 7b
- ComTRAC CCRA must be disclosed on the Cap Cost Reduction line and in the Initial Amounts Due section of the Schedule 1

Compatibility:
- Compatible with all other Ally promotions in the market (i.e., other CCRA promotions, Dealer Bonus Cash, etc.)
- Compatible with Reduced Admin Fee Promotions
- Compatible with Ally Dealer Rewards (Volume Targets & Reward)

Funding:
When dealer submits the draft, the draft amount should not include the amount of the CCRA. The dealer will receive the CCRA amount automatically through SmartCash as a “Misc. To Dealer” item after the contract is booked; when dealer does not submit a draft, dealer will receive the CCRA amount with the proceeds when the contract is booked.

Important Notes:
- When using NetQuote to estimate payments, manually enter the qualifying Ally promotional CCRA amount(s) in the “Other Reductions” field (if applicable)
- Standard DFI parameters apply
- A completed Contract Rate Verification form must be submitted with each contract package



Ally CCRA Program

Eligible Vehicles
New* and untitled from dealer stock, including demonstrators with 20,000 miles or less. Certain vehicles may not be eligible in all States. Please refer to the New York Region Incentive Announcement for specific model eligibility.
*New and unlicensed non-J carried in dealership ground stock inventory that are sold and reported (RDR'd) to the ultimate consumer during the program period and registered with the appropriate state motor vehicle department.

Eligible Dealers
All participating Toyota dealers serviced by the TMNA New York Region. Customer Eligibility

Customers must:
1. Be approved for financing by TFS.
2. Finance an eligible vehicle through a participating Toyota Dealer and TFS.
3. Sign and Complete the TFS Cash form. Program Compatibility
Please refer to the New York Region Incentive Announcement for compatibility.

Not compatible/stackable with Customer Cash.
Not compatible with VSPP.

Maximum Terms
Standard Retail: Up to 84 months; Standard Lease: Up to 60 months Eligible Tiers

Tier 1+ through Tier 7 Dealer Participation
Dealer participation eligibility is driven by program rate type (standard or subvened and retail
or lease). Please refer to the applicable rate letter for full participation eligibility details. TFS STD Rate Cash Amount
Please refer to the New York Region Incentive Announcement for eligible terms and tiers.
The iPlus consumer cash form will auto-populate with eligible incentives selected by the dealer.

Additional Notes
• TMS (HQ) will reimburse the dealer for the TFS APR (retail) or TFS Lease Cash once the following is completed.
1. Dealer submits the Incentive Application (IA) and RDR.
2. An eligible standard rate contract is booked by TFS
3. The retail date on the RDR and Contract date are within the incentive period
• Reimbursements will be done through the iPlus system – via ACH or check (depending on what the dealer is signed up for).
• Payments will be processed weekly and available to reconcile via Incentive Status Portal (ISP) on Dealer Daily.

TFS Standard Lease Cash Program-Lease - NY

Toyota Financial Services (TFS), in partnership with Toyota Motor North America (TMNA), is pleased to announce
the 2025 Q1 Toyota Lease Loyalty Program!
Program overview:
Program dates March 4, 2025 through March 31, 2025
• Lease maturities from 1/7/2025 through 6/30/2025 (eligible maturities are listed below)
• Certificates will be issued with a unique offer ID/certificate number LOY-Q125-xxxxxx
• Mail offer distributed on 1/7/2025, e-mail communication distributed on 1/7/2025
• List of eligible customers with a unique offer ID/certificate number will be loaded in Signal.
• Rebate offer is transferable within the same household. Limit one (1) certificate per transaction.
• Please note that the offer(s) available is what is in market at the time of sale and for vehicles delivered out
of dealer ground stock inventory. Toyota does not guarantee past or future incentives.
As long as the customer has a valid 2025 Q1 Toyota Lease Loyalty Certificate or e-mail version of the certificate the
offer must be honored. The customer is assigned a unique customer offer ID/certificate number and is eligible as
long as it has not been redeemed or expired.
Please review the attached program guidelines for complete details. Should you have any additional questions
concerning customer eligibility or contract questions, please contact your ASM at your designated TFS Experience
Center (EC).

Effective Date
Effective March 4, 2025 through March 31, 2025. Lease/Retail agreements must be
dated no later than March 31, 2025 and must be processed by TFS by April 30, 2025.

Maturity Range
Eligible targeted lease maturities (see below) with an original or revised contract
maturity date between January 7, 2025 and June 30, 2025 will receive a Q1 2025
Toyota Lease Loyalty certificate (with a unique customer offer ID/certificate number)
via direct mail or email (depending on customer privacy selection).
Eligible maturities: Camry (G/HV), Corolla (G/HB/HV), Rav4 (G/HV excluding Prime),
Highlander (G/HV), Tacoma, C-HR, Avalon (G/HV), Venza maturities

Customer Eligibility
1. Qualifying lessees will receive a unique Toyota Lease Loyalty Certificate offer
(lessees that filed bankruptcy over the course of their existing lease are
excluded from this program). Lessee remains obligated to pay all remaining
monthly payments and any outstanding fees and charges according to the
terms and conditions of their current TFS contract.
2. To redeem the offer, customers must:
A. Obtain credit approval to lease or finance a NEW Toyota vehicle from dealer
ground stock inventory and TFS during the program period.
B. Customer(s) from the original lease agreement must complete one of the
following:
a. Submit their unique Q1 Toyota Lease Loyalty Certificate to the
dealership, or
b. Provide the unique offer ID/certificate number to the dealership, or
c. Have the dealership confirm their eligibility & print the certificate
from Signal, CSC or designated TFS Experience Center (EC)
C. Sign and complete the iPlus Incentive Acknowledgment Form
D. At least one customer* from the original lease agreement OR customer*
from the same household must enter into a lease or retail agreement for a
new Toyota vehicle assigned to TFS.
*New customer must reside at the same address as that of the primary buyer
from the original lease agreement.
*If Co-borrower resides at a different address from that of the primary buyer
on the original lease agreement, they will not qualify for a Loyalty certificate
on their own.
3. Customers may:
A. Return their current, open maturing lease vehicle within 30 days of their
maturity date (Customer’s account must be paid in full to take advantage of
the rebate offer).
B. Keep their maturing lease until their scheduled lease maturity date (No
stipulation on customer buying out their existing lease).
? Note: Customer is not required to turn-in their lease vehicle to take
advantage of the rebate offer. However, customer must satisfy
existing lease agreement obligations.
C. Transfer rebate within the same household*. Limit one (1) certificate per
lease or finance transaction.

Maximum Terms
Retail contracts: up to 84 Months. Tiers 1+ through Tier 7*
Lease contracts: up to 60 Months. Tiers 1+ through Tier 7*
*Except where subvened offers are available, eligible tiers and terms apply

Eligible Dealers
All participating Toyota dealers serviced by a TFS Experience Center (EC) (SET
dealers are excluded).

Eligible Vehicles
Qualifying customers can finance or lease any new, unused and unlicensed** Toyota
model (including demonstrators with 20,000 miles or less) that is from dealer
ground stock inventory at the time of purchase or lease, which must be during the
program period.
**New and unlicensed, non-J carried in dealership ground stock inventory that are
sold and reported (RDR’d) to the ultimate consumer during the program period and
registered with the appropriate state motor vehicle department.

Dealer Participation
Dealer participation eligibility is driven by program rate type (standard or subvened
and retail or lease). Please refer to the applicable rate letter for full participation
eligibility details.

Compatibility
The Toyota Lease Loyalty Rebate is redeemable on either Standard or Special
(subvened) TFS Lease or Retail contracts and is stackable with other TMNA incentive
offers except for the 2024 Q4 Toyota Lease Loyalty Program and/or VSPP offers.

2025 Toyota Lease Loyalty Program - Lease

2025 Toyota Lease Loyalty Program - Retail

Effective Dates
January 7, 2025 through January 5, 2026

Eligible Vehicles
Offer valid on any new, unused and unlicensed, vehicle purchased or leased out of dealer’s ground 
stock inventory and registered with the appropriate state motor vehicle department.

All Model Year Toyota

Amount
Refer to regional incentive announcement for the details

Offer Compatibility
The Toyota College Rebate Program is compatible with other offers except the Military Rebate 
Program.
Please also Note:
•  Rebates are only available on contracts that are booked with TFS
•  Can be combined with VSPP (TSC02)

Dealer Instructions
**Please note: The customer verifying for the community (Student/Alumni) does
not mean the customer immediately qualifies for the offer. The ID.me process verifies the customer 
is part of a community only; separately, the dealer must still verify that the customer is eligible 
for the offer based on the offer eligibility guidelines.

Customer Eligibility
Customers must:
•  To obtain the College Rebate, you must be
(1) enrolled in or be a graduate from an Eligible School,
(2) fulfill an Eligible Degree Status and
(3) allow share of information through ID.me
1.  Eligible School/Degree Programs: An “Eligible School” is an accredited school in the 50 United 
States, U.S. Virgin Islands or Puerto Rico. An “Eligible Degree” is defined as one of the following 
from/with an Eligible School:
A. A four-year undergraduate degree from a college, university, or a registered nursing program; OR
B. A two-year associate or undergraduate degree from a community college, junior college or 
technical college or university; OR
C. Current enrollment in a graduate school degree program
2. Eligible Degree Status:
A. You are currently enrolled in an Eligible undergraduate or graduate degree program from an 
Eligible School; OR
B. You have already obtained an Eligible Degree from an Eligible School within two calendar years 
prior to signing your lease or finance contract through your dealer and Toyota Financial Services 
(TFS)

Terms and Conditions
1)  Offer valid on all eligible purchases/leases during eligibility dates specified on this form
2)  Offer valid on any new, unused and unlicensed, as specified on page one, purchased/leased out 
of dealer ground stock during the program period and registered with the appropriate state motor 
vehicle department.
3) Fleet purchasers are excluded.
4) Incentive must be applied to the purchase/lease
5) One form per retail transaction
6) Must be 18 years of age and have a valid driver's license
7) Offer void where prohibited
8) Ineligible sales:
•  All category “J” car and truck sales
•  All TMS Special Purchase Program (Type Sales Code 02) car and truck sales
•  Vehicles reported sold during the program period and subsequently rolled back
•  Vehicles sold in violation of Toyota’s export policy
•  Vehicles traded from one dealership to another are ineligible for the trading (sending) 
dealership
•  All vehicles sold to conversion companies
•  Vehicles sold to a broker, used-vehicle dealer, or any other reseller that are not delivered to 
the ultimate consumers during the program period
•  Vehicles that are not officially registered with the appropriate state motor vehicle 
department
•  Vehicles utilizing dealer or other similar plates which preclude the need to register the 
individual vehicle with the appropriate state motor vehicle department
•  Vehicles placed in dealer demo service
•  Vehicles purchased through authorized Toyota auctions

The following sales will be ineligible unless explicitly approved by Toyota Motor Sales, USA, Inc.
•  Vehicles registered to any Toyota distributor or dealership or to any business corporation in 
which any Toyota distributor or dealership has ownership interest
•  Vehicles sold to a Distributor-owned or Dealer-owned rental company
•  Sales of more than 20 vehicles of the same series/model to any one account in the same program 
month
•  All certificates are subject to audit. Any rollback or invalid certificates will be charged back 
to the selling Dealer.
•  All matters of program eligibility and qualification will be conclusively resolved by Toyota 
Motor Sales, U.S.A., Inc.
•  Toyota Motor Sales, U.S.A., Inc. reserves the right to change product specifications at 
any
time without incurring obligations


Toyota College Grad Rebate-NAT

Effective Dates
January 7, 2025 through January 5, 2026

Eligible Vehicles
Offer valid on any new, unused and unlicensed, vehicle purchased or leased out of dealer’s ground stock inventory and registered with the appropriate state motor vehicle department.
All Model Year Toyota

Amount
Refer to regional incentive announcement for the details

Offer Compatibility
The Toyota Military Rebate Program is compatible with other offers except the College
Rebate Program. Please also Note:
•  Rebates are only available on contracts that are booked with TFS
•  Can be combined with VSPP (TSC02)

Dealer Instructions for customer eligibility
**Please note: The customer verifying for the community (Military) does not mean the customer 
immediately qualifies for the offer. The ID.me process verifies the customer is part of a community 
only; separately, the dealer must still verify that the customer is eligible for the offer based on 
the offer eligibility guidelines.

Customer Eligibility
Customers must:
•  In current active-duty status in the U.S. Military (Navy, Army, Air Force, Marines National 
Guard, Coast Guard and active Reserve); OR
•  U.S. Military inactive reserves (i.e., Ready Reserves) that are part of the Individual Ready 
Reserve, Selected Reserve and Inactive National Guard; OR
•  An honorably discharged veteran of the U.S. Military within two calendar years of their 
discharge date; OR
•  A retired U.S. Military veteran, regardless of the date of separation from active service; 
OR
•  A spouse/surviving spouse and dependents of an eligible U.S. Military personnel (including Gold 
Star Family Members).
•  Goldstar family members are family members of a fallen hero(s) and are also considered as family 
members eligible for this program.
•  Be credit approved by TFS.
•  Agree to allow share of validated identity information with Toyota through ID.me.

Terms and Conditions
1) Offer valid on all eligible purchases/leases during eligibility dates specified on this form
2) Offer valid on any new, unused and unlicensed, as specified on page one, purchased/leased out of 
dealer ground stock during the program period and registered with the appropriate state motor 
vehicle department.
3) Fleet purchasers are excluded.
4) Incentive must be applied to the purchase/lease
5) One form per retail transaction
6) Must be 18 years of age and have a valid driver's license
7) Offer void where prohibited
8) Ineligible sales:
•  All category “J” car and truck sales
•  All TMS Special Purchase Program (Type Sales Code 02) car and truck sales
•  Vehicles reported sold during the program period and subsequently rolled back
•  Vehicles sold in violation of Toyota’s export policy
•  Vehicles traded from one dealership to another are ineligible for the trading (sending) 
dealership
•  All vehicles sold to conversion companies
•  Vehicles sold to a broker, used-vehicle dealer, or any other reseller that are not delivered to 
the ultimate consumers during the program period
•  Vehicles that are not officially registered with the appropriate state motor vehicle 
department
•  Vehicles utilizing dealer or other similar plates which preclude the need to register the 
individual vehicle with the appropriate state motor vehicle department
•  Vehicles placed in dealer demo service
•  Vehicles purchased through authorized Toyota auctions

The following sales will be ineligible unless explicitly approved by Toyota Motor Sales, USA, Inc.
•  Vehicles registered to any Toyota distributor or dealership or to any business corporation in 
which any Toyota distributor or dealership has ownership interest
•  Vehicles sold to a Distributor-owned or Dealer-owned rental company
•  Sales of more than 20 vehicles of the same series/model to any one account in the same program 
month
•  All certificates are subject to audit. Any rollback or invalid certificates will be charged back 
to the selling Dealer.
•  All matters of program eligibility and qualification will be conclusively resolved by Toyota 
Motor Sales, U.S.A., Inc.
•  Toyota Motor Sales, U.S.A., Inc. reserves the right to change product specifications at any time 
without incurring obligations


Toyota Military Rebate-NAT

Parking Assist

Cargo Net

All-Weather Floor Liner Package includes: <ul><li>All-Weather Floor Liners</li> <li>Cargo Tray</li></ul>

Body side moldings match the vehicle's exterior color. •Help protect against careless door swings, runaway shopping carts and other parking lot mishaps.

Help prevent door edge dings and chipped paint with this protective finishing touch. • Thermoplastic-coated stainless steel is precisely matched to the exterior finish • Compression-fitted to door edge contours

Made of high-grade, nearly invisible urethane film, the rear bumper applique helps protect the top surface from unsightly scrapes and scratches. •UV-resistant urethane film helps prevent damage from the sun •Custom-tailored to fit the Prius Prime's rear bumper

Help protect your paint finish from road debris and the damage it causes. •Mudguards blend seamlessly with exterior styling •Set includes four mudguards

Precisely machined, weight-balanced alloy wheel locks help secure your wheels and tires against theft. • Nickel chrome plating helps ensure superior corrosion protection and lasting shine •Special key tool and collar guide enable simple, five-minute installation •Resistant to lock-removal tools and secured by a single unique key

Midnight Black Metallic

Bluetooth

Android Auto

Apple CarPlay

Brake Assist

Backup Camera

Traction Control

Premium Paint

Wind Chill Pearl

Features automotive grade quality USB charging cables, a convenient way to have your smart devices charged while on the go. Includes: • 1-Apple Lightning to USB-A Cable - 3’ • 1-Apple Lightning to USB-C Cable - 3’ • 1-USB-C to USB-A Cable - 3’ • 1-USB-C to USB-C Cable - 3’

Body Side Moldings

Guardian Gray

Auto-Dimming Side Mirrors

Heated Seats

Power Driver Seat

SofTex Seat Trim

Digital Key Capable

12.3-in. Toyota Audio Multimedia

Fixed Glass Roof

Paint Protection Film

Rear Bumper Applique

Reservoir Blue

Designed to reliably capture video, image, sound, and location data while you operate your vehicle. Will begin recording upon ignition to capture the drive or on impact when moving or parked. • Playback or video download is available via the Smartphone App or PC Tool • Includes a 16GB Industrial Grade MicroSD memory card

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