Android Auto

Apple CarPlay

Backup Camera

Blind Spot Monitor

Bluetooth

Keyless Entry

Side-Impact Air Bags

Toyota

RAV4

50 State Emissions

2.5L DOHC 4-Cylinder Engine with Dual VVT-I

Fabric Seat Trim

Blind Spot Monitor w/ Rear Cross-Traffic Alert, Color-Keyed Heated Power Outside Mirrors w/ Turn Signal & Blind Spot Warning Indicators

Rear Cargo Area Cover

Precision-fit and crafted from durable weather-resistant material, all weather liners and cargo liner help protect the interior. Includes: <ul><li>All-Weather Floor Liners</li> <li>Cargo Liner</li></ul>

Help prevent door edge dings and chipped paint with this protective finishing touch. • Thermoplastic-coated stainless steel is precisely color matched to the exterior paint

Frameless HomeLink® mirror is battery-operated and helps provide easy entry and exit to your garage. •HomeLink buttons are located under the mirror on the driver’s side

Help protect your paint finish from road debris and the damage it causes. • Designed to integrate with RAV4 exterior styling • Set includes four mudguards

Black

Magnetic Gray Metallic

Individual


Ally is pleased to announce a Capitalized Cost Reduction Allowance (CCRA) on qualifying Lease Agreements for Toyota dealers!!

Eligible Vehicles:
- New 2024 & 2025 Toyota Models eligible for lease with Ally

SmartLease®
- Incentivized & Standard Rate
- Prime and Non-Prime
- No Tier Restrictions
- 12 - 60 Month Terms
- Monthly and Single Payment Leases

ComTRAC®
- Standard Rate
- S – C Tier
- 12 – 72 Month Terms
    - Electric Vehicles Max - 60
- Commercial Only
- Monthly Payment Lease

- CCRA must be used entirely to reduce the capitalized cost of the lease and cannot be used for other upfront amounts due
- Ally CCRA must be disclosed properly on the SmartLease Agreement & ComTRAC Schedule
    - SmartLease CCRA must be disclosed on line 6b, “Rebates and Noncash Credits” and as part of the capitalized cost reduction disclosed on Lines 5a and Line 7b
    - ComTRAC CCRA must be disclosed on the Cap Cost Reduction line and in the Initial Amounts Due section of the Schedule 1

Compatibility:
- Compatible with Ally's Electric Vehicle CCRA Program
- Compatible with Ally Dealer Rewards (Volume Targets & Reward)
- Compatible with Reduced Admin Fee Promotions
- Not compatible with any other Ally promotions in the market (i.e., other CCRA Programs, Dealer Bonus Cash, Enhanced Flats, etc.) unless specifically stated in other promotions' compatibility notes

Important Notes:
- When using NetQuote to estimate payments, manually enter the qualifying Ally promotional CCRA amount(s) in the “ Other Reductions ” field (if applicable).
- When dealer submits the draft, the draft amount should not include the amount of the CCRA. The dealer will receive the CCRA amount automatically through SmartCash as a "Misc. To Dealer" item after the contract is booked; when dealer does not submit a draft, dealer will receive the CCRA amount with the proceeds when the contract is booked.
- Standard DFI parameters apply.



Ally CCRA Program

Toyota Financial Services (TFS), in partnership with Toyota Motor North America (TMNA), is pleased to announce
the 2025 Q1 Toyota Lease Loyalty Program!
Program overview:
Program dates March 4, 2025 through March 31, 2025
• Lease maturities from 1/7/2025 through 6/30/2025 (eligible maturities are listed below)
• Certificates will be issued with a unique offer ID/certificate number LOY-Q125-xxxxxx
• Mail offer distributed on 1/7/2025, e-mail communication distributed on 1/7/2025
• List of eligible customers with a unique offer ID/certificate number will be loaded in Signal.
• Rebate offer is transferable within the same household. Limit one (1) certificate per transaction.
• Please note that the offer(s) available is what is in market at the time of sale and for vehicles delivered out
of dealer ground stock inventory. Toyota does not guarantee past or future incentives.
As long as the customer has a valid 2025 Q1 Toyota Lease Loyalty Certificate or e-mail version of the certificate the
offer must be honored. The customer is assigned a unique customer offer ID/certificate number and is eligible as
long as it has not been redeemed or expired.
Please review the attached program guidelines for complete details. Should you have any additional questions
concerning customer eligibility or contract questions, please contact your ASM at your designated TFS Experience
Center (EC).

Effective Date
Effective March 4, 2025 through March 31, 2025. Lease/Retail agreements must be
dated no later than March 31, 2025 and must be processed by TFS by April 30, 2025.

Maturity Range
Eligible targeted lease maturities (see below) with an original or revised contract
maturity date between January 7, 2025 and June 30, 2025 will receive a Q1 2025
Toyota Lease Loyalty certificate (with a unique customer offer ID/certificate number)
via direct mail or email (depending on customer privacy selection).
Eligible maturities: Camry (G/HV), Corolla (G/HB/HV), Rav4 (G/HV excluding Prime),
Highlander (G/HV), Tacoma, C-HR, Avalon (G/HV), Venza maturities

Customer Eligibility
1. Qualifying lessees will receive a unique Toyota Lease Loyalty Certificate offer
(lessees that filed bankruptcy over the course of their existing lease are
excluded from this program). Lessee remains obligated to pay all remaining
monthly payments and any outstanding fees and charges according to the
terms and conditions of their current TFS contract.
2. To redeem the offer, customers must:
A. Obtain credit approval to lease or finance a NEW Toyota vehicle from dealer
ground stock inventory and TFS during the program period.
B. Customer(s) from the original lease agreement must complete one of the
following:
a. Submit their unique Q1 Toyota Lease Loyalty Certificate to the
dealership, or
b. Provide the unique offer ID/certificate number to the dealership, or
c. Have the dealership confirm their eligibility & print the certificate
from Signal, CSC or designated TFS Experience Center (EC)
C. Sign and complete the iPlus Incentive Acknowledgment Form
D. At least one customer* from the original lease agreement OR customer*
from the same household must enter into a lease or retail agreement for a
new Toyota vehicle assigned to TFS.
*New customer must reside at the same address as that of the primary buyer
from the original lease agreement.
*If Co-borrower resides at a different address from that of the primary buyer
on the original lease agreement, they will not qualify for a Loyalty certificate
on their own.
3. Customers may:
A. Return their current, open maturing lease vehicle within 30 days of their
maturity date (Customer’s account must be paid in full to take advantage of
the rebate offer).
B. Keep their maturing lease until their scheduled lease maturity date (No
stipulation on customer buying out their existing lease).
? Note: Customer is not required to turn-in their lease vehicle to take
advantage of the rebate offer. However, customer must satisfy
existing lease agreement obligations.
C. Transfer rebate within the same household*. Limit one (1) certificate per
lease or finance transaction.

Maximum Terms
Retail contracts: up to 84 Months. Tiers 1+ through Tier 7*
Lease contracts: up to 60 Months. Tiers 1+ through Tier 7*
*Except where subvened offers are available, eligible tiers and terms apply

Eligible Dealers
All participating Toyota dealers serviced by a TFS Experience Center (EC) (SET
dealers are excluded).

Eligible Vehicles
Qualifying customers can finance or lease any new, unused and unlicensed** Toyota
model (including demonstrators with 20,000 miles or less) that is from dealer
ground stock inventory at the time of purchase or lease, which must be during the
program period.
**New and unlicensed, non-J carried in dealership ground stock inventory that are
sold and reported (RDR’d) to the ultimate consumer during the program period and
registered with the appropriate state motor vehicle department.

Dealer Participation
Dealer participation eligibility is driven by program rate type (standard or subvened
and retail or lease). Please refer to the applicable rate letter for full participation
eligibility details.

Compatibility
The Toyota Lease Loyalty Rebate is redeemable on either Standard or Special
(subvened) TFS Lease or Retail contracts and is stackable with other TMNA incentive
offers except for the 2024 Q4 Toyota Lease Loyalty Program and/or VSPP offers.

2025 Toyota Lease Loyalty Program - Lease

2025 Toyota Lease Loyalty Program - Retail

Effective Dates
January 7, 2025 through January 5, 2026

Eligible Vehicles
Offer valid on any new, unused and unlicensed, vehicle purchased or leased out of dealer’s ground 
stock inventory and registered with the appropriate state motor vehicle department.

All Model Year Toyota

Amount
Refer to regional incentive announcement for the details

Offer Compatibility
The Toyota College Rebate Program is compatible with other offers except the Military Rebate 
Program.
Please also Note:
•  Rebates are only available on contracts that are booked with TFS
•  Can be combined with VSPP (TSC02)

Dealer Instructions
**Please note: The customer verifying for the community (Student/Alumni) does
not mean the customer immediately qualifies for the offer. The ID.me process verifies the customer 
is part of a community only; separately, the dealer must still verify that the customer is eligible 
for the offer based on the offer eligibility guidelines.

Customer Eligibility
Customers must:
•  To obtain the College Rebate, you must be
(1) enrolled in or be a graduate from an Eligible School,
(2) fulfill an Eligible Degree Status and
(3) allow share of information through ID.me
1.  Eligible School/Degree Programs: An “Eligible School” is an accredited school in the 50 United 
States, U.S. Virgin Islands or Puerto Rico. An “Eligible Degree” is defined as one of the following 
from/with an Eligible School:
A. A four-year undergraduate degree from a college, university, or a registered nursing program; OR
B. A two-year associate or undergraduate degree from a community college, junior college or 
technical college or university; OR
C. Current enrollment in a graduate school degree program
2. Eligible Degree Status:
A. You are currently enrolled in an Eligible undergraduate or graduate degree program from an 
Eligible School; OR
B. You have already obtained an Eligible Degree from an Eligible School within two calendar years 
prior to signing your lease or finance contract through your dealer and Toyota Financial Services 
(TFS)

Terms and Conditions
1)  Offer valid on all eligible purchases/leases during eligibility dates specified on this form
2)  Offer valid on any new, unused and unlicensed, as specified on page one, purchased/leased out 
of dealer ground stock during the program period and registered with the appropriate state motor 
vehicle department.
3) Fleet purchasers are excluded.
4) Incentive must be applied to the purchase/lease
5) One form per retail transaction
6) Must be 18 years of age and have a valid driver's license
7) Offer void where prohibited
8) Ineligible sales:
•  All category “J” car and truck sales
•  All TMS Special Purchase Program (Type Sales Code 02) car and truck sales
•  Vehicles reported sold during the program period and subsequently rolled back
•  Vehicles sold in violation of Toyota’s export policy
•  Vehicles traded from one dealership to another are ineligible for the trading (sending) 
dealership
•  All vehicles sold to conversion companies
•  Vehicles sold to a broker, used-vehicle dealer, or any other reseller that are not delivered to 
the ultimate consumers during the program period
•  Vehicles that are not officially registered with the appropriate state motor vehicle 
department
•  Vehicles utilizing dealer or other similar plates which preclude the need to register the 
individual vehicle with the appropriate state motor vehicle department
•  Vehicles placed in dealer demo service
•  Vehicles purchased through authorized Toyota auctions

The following sales will be ineligible unless explicitly approved by Toyota Motor Sales, USA, Inc.
•  Vehicles registered to any Toyota distributor or dealership or to any business corporation in 
which any Toyota distributor or dealership has ownership interest
•  Vehicles sold to a Distributor-owned or Dealer-owned rental company
•  Sales of more than 20 vehicles of the same series/model to any one account in the same program 
month
•  All certificates are subject to audit. Any rollback or invalid certificates will be charged back 
to the selling Dealer.
•  All matters of program eligibility and qualification will be conclusively resolved by Toyota 
Motor Sales, U.S.A., Inc.
•  Toyota Motor Sales, U.S.A., Inc. reserves the right to change product specifications at 
any
time without incurring obligations


Toyota College Grad Rebate-NAT

Effective Dates
January 7, 2025 through January 5, 2026

Eligible Vehicles
Offer valid on any new, unused and unlicensed, vehicle purchased or leased out of dealer’s ground stock inventory and registered with the appropriate state motor vehicle department.
All Model Year Toyota

Amount
Refer to regional incentive announcement for the details

Offer Compatibility
The Toyota Military Rebate Program is compatible with other offers except the College
Rebate Program. Please also Note:
•  Rebates are only available on contracts that are booked with TFS
•  Can be combined with VSPP (TSC02)

Dealer Instructions for customer eligibility
**Please note: The customer verifying for the community (Military) does not mean the customer 
immediately qualifies for the offer. The ID.me process verifies the customer is part of a community 
only; separately, the dealer must still verify that the customer is eligible for the offer based on 
the offer eligibility guidelines.

Customer Eligibility
Customers must:
•  In current active-duty status in the U.S. Military (Navy, Army, Air Force, Marines National 
Guard, Coast Guard and active Reserve); OR
•  U.S. Military inactive reserves (i.e., Ready Reserves) that are part of the Individual Ready 
Reserve, Selected Reserve and Inactive National Guard; OR
•  An honorably discharged veteran of the U.S. Military within two calendar years of their 
discharge date; OR
•  A retired U.S. Military veteran, regardless of the date of separation from active service; 
OR
•  A spouse/surviving spouse and dependents of an eligible U.S. Military personnel (including Gold 
Star Family Members).
•  Goldstar family members are family members of a fallen hero(s) and are also considered as family 
members eligible for this program.
•  Be credit approved by TFS.
•  Agree to allow share of validated identity information with Toyota through ID.me.

Terms and Conditions
1) Offer valid on all eligible purchases/leases during eligibility dates specified on this form
2) Offer valid on any new, unused and unlicensed, as specified on page one, purchased/leased out of 
dealer ground stock during the program period and registered with the appropriate state motor 
vehicle department.
3) Fleet purchasers are excluded.
4) Incentive must be applied to the purchase/lease
5) One form per retail transaction
6) Must be 18 years of age and have a valid driver's license
7) Offer void where prohibited
8) Ineligible sales:
•  All category “J” car and truck sales
•  All TMS Special Purchase Program (Type Sales Code 02) car and truck sales
•  Vehicles reported sold during the program period and subsequently rolled back
•  Vehicles sold in violation of Toyota’s export policy
•  Vehicles traded from one dealership to another are ineligible for the trading (sending) 
dealership
•  All vehicles sold to conversion companies
•  Vehicles sold to a broker, used-vehicle dealer, or any other reseller that are not delivered to 
the ultimate consumers during the program period
•  Vehicles that are not officially registered with the appropriate state motor vehicle 
department
•  Vehicles utilizing dealer or other similar plates which preclude the need to register the 
individual vehicle with the appropriate state motor vehicle department
•  Vehicles placed in dealer demo service
•  Vehicles purchased through authorized Toyota auctions

The following sales will be ineligible unless explicitly approved by Toyota Motor Sales, USA, Inc.
•  Vehicles registered to any Toyota distributor or dealership or to any business corporation in 
which any Toyota distributor or dealership has ownership interest
•  Vehicles sold to a Distributor-owned or Dealer-owned rental company
•  Sales of more than 20 vehicles of the same series/model to any one account in the same program 
month
•  All certificates are subject to audit. Any rollback or invalid certificates will be charged back 
to the selling Dealer.
•  All matters of program eligibility and qualification will be conclusively resolved by Toyota 
Motor Sales, U.S.A., Inc.
•  Toyota Motor Sales, U.S.A., Inc. reserves the right to change product specifications at any time 
without incurring obligations


Toyota Military Rebate-NAT

Body side moldings help protect against careless door swings, runaway shopping carts and other parking lot mishaps while adding a little extra exterior style. •Color-matched to the exterior paint finish

Midnight Black Metallic

Compact first aid kit has water-resistant, flame-retardant black PVC zipper case •Kit includes insect sting relief pads, self-adhesive bandages, rolled stretch bandage with metal clips, and stainless steel scissors •Enhanced with Personal Protection Equipment

Ice Cap

Molded from tough and durable black ABS plastic, blackout emblem overlays are engineered to precisely fit over existing badges, making it easy to customize in minutes. <ul><li>Designed to fit permanently over existing chrome badging for Gas models </li></ul>

Genuine Toyota paint protection film helps protect the paint finish from chips and scratches. •Multiple film layers of durable, nearly invisible urethane help provide protection and resist discoloration •Designed for specific sections of the vehicle that are most prone to chipping •Kit includes paint protection film for hood, fenders, mirror backs and door cups

Silver Sky Metallic

All Wheel Drive

Navigation System

Power Lift Gate

Automatic Emergency Braking

Brake Assist

Sunroof/Moonroof

Dual Climate Control

Alloy Wheels

Traction Control

Tilt and Slide Moon Roof

Front Door Smart Key System with Push Button Start

PROGRAM GUIDELINES:
• Toyota dealership associates and eligible family members are qualified to have the Dealership Associate Purchase Program Bonus Cash applied to the purchase or lease of an Eligible MY2024/MY2025 vehicle. • Lexus dealership Associates are not eligible for this program.
• Eligible Vehicles: All new, non-fleet eligible vehicles purchased or leased out to dealer ground stock.
• Sales Type-Retail/Lease Individual Only. Type Sales Code 02 is ineligible.
• Eligible family members include: self, spouse, or child.
• Eligible family members must live in the same household and use the same home address as the dealership associate as shown in Staff Master and all required docs.
• Limit three purchases/leases per eligible dealership Associate per household.
• Associate SPIN number must reside in Staff Master of the purchasing dealership.
• Address in Staff Master must mirror the address on the RDR and vehicle registration and other required documentation.

DEALER REQUIREMENTS
• The Customer, dealership General Manager and eligible Associate must complete and sign the Dealership Associate Purchase Program Certificate.
• Email the following documentation to the address below:
o First page of this signed and completed Dealership Associate Purchase Program Certificate
o Copy of the sales contract or buyers order provided to the customer which clearly shows the Associate Purchase Program Bonus Cash being applied to the deal
o Proof of the vehicle registration
o Screen print of Staff Master showing household address and active employment for 6 months. (Please see attached example of screen print from Dealer Daily)
• All documents must be received within 30 days of the purchase/lease
• Documentation received after 30 days will not be accepted
• All deals are subject to Region audit

TERMS AND CONDITIONS:
• The Dealership Associate Purchase Program Certificate must be signed by the customer, dealership General Manager and the eligible Associate when being applied to a sale of the eligible vehicle.
• This offer may be combined with all current Regional incentives on the eligible vehicles (Type Sales Code 01 only), Military/ College Graduate Programs.
• Type Sales Code 02 is ineligible.
• The dealer must use the value of the Dealership Associate Purchase Program Bonus Cash to reduce the amount financed, cap cost or final sales price for the customer.
• This reduction must appear as a separate line item on the contract or Buyers Order provided to the customer.
• The Dealership Associate Purchase Program Bonus Cash amount must be applied as a non-cash credit to the sales price or amount being financed – No payments may be made directly to customers.
• Must be on a TFS Contract

INELIGIBLE SALES
• All category “J” car and truck sales.
• All TMS Special Purchase Program (Type Sales Code 02) car and truck sales.
• Vehicles reported sold during the program period and subsequently rolled back.
• Vehicles sold in violation of Toyota’s export policy.
• Vehicles traded from one dealership to another are ineligible for the trading (sending) dealership.
• All vehicles sold to conversion companies.
• Vehicles sold to a broker, used-vehicle dealer, or any other reseller that are not delivered to the ultimate consumers during the program period.
• Vehicles that are not officially registered with the appropriate state motor vehicle department.
• Vehicles utilizing dealer or other similar plates which preclude the need to register the individual vehicle with the appropriate state motor vehicle department
• Vehicles placed in dealer demo service.
• Vehicles purchased through authorized Toyota auctions.
• For Sales/Travel contests, sales of more than 20 vehicles of the same series/model to any one account in the same program month

Dealership Associate Purchase Program

PROGRAM GUIDELINES:
• Toyota dealership associates and eligible family members are qualified to have the Dealership Associate Purchase Program Bonus Cash applied to the purchase or lease of an Eligible MY24/25 vehicle. 
• Lexus dealership Associates are not eligible for this program.
• Eligible Vehicles: All new, non-fleet eligible vehicles purchased or leased out to dealer ground stock.
• The vehicle must be retailed/sold, RDR’d within the offer dates shown on page 1
• Sales Type-Retail/Lease Individual Only. Type Sales Code 02 is ineligible.
• Eligible family members include: self, spouse, or child.
• Eligible family members must live in the same household and use the same home address as the dealership associate as shown in Staff Master and all required docs.
• Limit three purchases/leases per eligible dealership Associate per household.
• Associate SPIN number must reside in Staff Master of the purchasing dealership.
• Address in Staff Master must mirror the address on the RDR and vehicle registration and other required documentation.

DEALER REQUIREMENTS
• The Customer, dealership General Manager and eligible Associate must complete and sign the Dealership Associate Purchase Program Certificate.
• Email the following documentation to the address below:
o First page of this signed and completed Dealership Associate Purchase Program Certificate
o Copy of the sales contract or buyers order provided to the customer which clearly shows the Associate Purchase Program Bonus Cash being applied to the deal
o Proof of the vehicle registration
o Screen print of Staff Master showing household address and active employment for 6 months. (Please see attached example of screen print from Dealer Daily)
o Screen print of Dealer Certification Status Report showing Master Level Certification (Please see attached example of screen print of Dealer Certification Status Report.
• All documents must be received within 30 days of the purchase/lease
• Documentation received after 30 days will not be accepted
• All deals are subject to Region audit

TERMS AND CONDITIONS:
• The Dealership Associate Purchase Program Certificate must be signed by the customer, dealership General Manager and the eligible Associate when being applied to a sale of the eligible vehicle.
• This offer may be combined with all current Regional incentives on the eligible vehicles (Type Sales Code 01 only), Military/ College Graduate Programs.
• Type Sales Code 02 is ineligible.
• The dealer must use the value of the Dealership Associate Purchase Program Bonus Cash to reduce the amount financed, cap cost or final sales price for the customer.
• This reduction must appear as a separate line item on the contract or Buyers Order provided to the customer.
• The Dealership Associate Purchase Program Bonus Cash amount must be applied as a non-cash credit to the sales price or amount being financed – No payments may be made directly to customers.
• Must be on a TFS Contract

INELIGIBLE SALES
• All category “J” car and truck sales.
• All TMS Special Purchase Program (Type Sales Code 02) car and truck sales.
• Vehicles reported sold during the program period and subsequently rolled back.
• Vehicles sold in violation of Toyota’s export policy.
• Vehicles traded from one dealership to another are ineligible for the trading (sending) dealership.
• All vehicles sold to conversion companies.
• Vehicles sold to a broker, used-vehicle dealer, or any other reseller that are not delivered to the ultimate consumers during the program period.
• Vehicles that are not officially registered with the appropriate state motor vehicle department.
• Vehicles utilizing dealer or other similar plates which preclude the need to register the individual vehicle with the appropriate state motor vehicle department
• Vehicles placed in dealer demo service.
• Vehicles purchased through authorized Toyota auctions.
• For Sales/Travel contests, sales of more than 20 vehicles of the same series/model to any one account in the same program month

Dealership Master Diagnostic Technician (MDT) & Master Technician & Master Certification

Fog Lights

USB Port

Fog light accent adds a sporty look to the RAV4. •Graphic surrounds the fog light to emphasize its sharp styling

Power ports provide additional capability to your vehicle giving you access and power to charge your multimedia USB devices. Includes: •Two rear USB ports •Innovative smart USB connector, either way is up •Two fast charging 2.4A power ports •Blue LED power status light shines through flip cap

Door sill protectors help guard against interior door scuffs, scrapes and scratches. •Etched aluminum finish adds durability and style •Features a RAV4 logo for a customized look.

Mount directly to the roof rails to help carry additional cargo. •Includes mounting screws that easily attach to mounting points on the roof rail •Aerodynamic styling to help minimize wind noise

Heated Steering Wheel

Heated Seats

SofTex Seat Trim

Help provide easy access into the RAV4. •Features a skid-resistant surface with a RAV4 logo •Silver accents integrate with the bold vehicle styling lines

Driver Seat with 2-Position Memory Function

Front Seat Heating

3 Spoke Leather Heated Steering Wheel

XLE Premium

Precisely machined, weight-balanced alloy wheel locks help secure your wheels and tires against theft. • Weight-matched to the stock lug nut—no rebalancing needed •Nickel chrome plating helps ensure superior corrosion protection and a lasting shine • Not available on LE models

157 Lease or Buy a TOYOTA RAV4

157 Lease or Buy a TOYOTA RAV4

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