Third Row Seating

All Wheel Drive

Adaptive Cruise Control

Backup Camera

Blind Spot Monitor

Bluetooth

Fog Lights

Lane Departure Warning

Power Lift Gate

Interior Accents

Keyless Entry

Leather Seats

Navigation System

Parking Assist

Power Driver Seat

Rain Sensing Front Wipers

Roof Rack

Apple CarPlay

Side-Impact Air Bags

Sunroof/Moonroof

Tow Hooks

WIFI Hotspot

Volkswagen

Atlas

2.0L TSI I-4 DOHC 16-Valve Turbocharged Engine

8-Speed Automatic Transmission with Tiptronic

265/45R21 All-Season Tires

21" 2-Tone Machined Alloy Wheels

Heated and Actively Ventilated Front Bucket Seats

Perforated Vienna Leather Seating Surfaces

Four-Wheel Independent Suspension

MIB3 Discover Media with Navigation

Trailer Hitch Extras

Titan Black W/Silver

Deep Black Pearl

2.0T SEL Premium R-Line

Individual

Retail Customer Bonus

1. Program Administration: Volkswagen will pay a customer bonus towards the lease or purchase of select new and unused Volkswagens
outlined below.
a. The Bonus may be used in conjunction with VWFS’ Standard Rate, outside financing or cash purchases.
b. The Bonus cannot be used in conjunction with VWFS discounted Modifier, Special APR or Special Lease programs.
c. It is the dealer’s responsibility to ensure the customer receives the benefit of the bonus by disclosing the incentive on the sales
agreement.
d. A customer claim form has been included. It does not need to be submitted for payment and must be kept in the deal jacket in
case an audit occurs.
Note: As VWFS makes special APR rates for Puerto Rico dealers through Popular Auto, Puerto Rico customers may select between
subvented APR rates through Popular Auto or the Retail Customer Bonus.
2. Eligible Vehicles: New, unused Volkswagen models as outlined in bulletin.
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are eligible when using
Standard Used/CPO rates only.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA Programs.
b. This bonus is not compatible with the following programs: Fleet Program (KOS 5) and Dealership Sale Program

Nov-Dec Retail Customer Bonus

Dealer Choice Special APR Program

PLEASE NOTE:
VCI bonuses will be paid out at the time of funding. In order to avoid a delay in bonus payment, please report
the unit sold prior to forwarding the funding package to the VCI Service Center.

A previously Rate Protected deal would be eligible for this program; however this program cannot be used past
the program period end date.

We reserve the right to audit and chargeback the initial payments made by the manufacturer if, at our
discretion, abuse of the program is discovered through an excessive volume of early payoffs within 12 months
of the contract date. 

Dealers will NOT be charged back on Total Loss vehicles paid off within twelve (12)
months of funding date.

VCI Dealer's Choice APR Bonus


College Graduate Program

Program Benefits:
Leasing: VCI Premium Rates/Advances (see below), Security deposit is not required, and a Customer Bonus for a leased new, untitled VW model
Retail Financing: VCI Premium Rates/Advances (see below) and a Customer Bonus for a retailed new, untitled VW model
Driver’s Option: VCI Premium Rates/Advances (see below) and a Customer Bonus for a Driver’s Option new, untitled VW model
Certified Pre-Owned: VCI Premium Rates/Advances (see below) Does not qualify for a Customer Bonus.

Program Eligibility:
• Applicant must be a U.S. Citizen or Permanent Resident.
*In the State of Washington, VWFS will not accept any documents showing the citizenship or immigration status of a consumer nor will such status be considered when determining a consumer’s credit worthiness. • Must be within six months of graduation or have graduated no more than 24 months prior to the date of the credit application, from a 2- or 4-year accredited U.S. or Canadian college or university with one of the following degrees:
o Associate's; Bachelor's; Master's ;Doctoral; Nursing degree (RN or LPN)

Eligible Vehicles:
• New and Near New VW vehicles qualify for rates/advances.
- Excludes Golf R, ID.7, and ID. Buzz
• New, Untitled VW models eligible for $500 bonus
- Excludes Golf R, ID.7, ID. Buzz, and Certified Pre-Owned vehicles.
(See Vehicle Definition and Eligibility Matrix in Financing Handbook, pg. 10)
• Retired Customer Mobility units/Service Loaners are not eligible for this program.
• Certified Pre-Owned Volkswagen vehicles (Retail Financing Only)

Rates / Advance - All original “Tier 2-3” credit tiers will be eligible for approval at “Tier 2” Tier rates and advance. • All original “Tier 4-8” credit tiers will qualify for “Tier 4” rates and advance.* *In cases of a credit-qualified co-applicant, tier and advance are based on the primary applicant. If the College Graduate is the primary, the tier and advance will follow the program rules.
Term - Retail: 12-72 months
Driver’s Option: 12- 48 months
Lease: 12-48 months

Dealer Reserve
For Standard & Special Rates:
Retail/Driver’s Option: Maximum APR of 1% above published “Tier 2 or 4” buy rate. 
Lease: Maximum rent charge factor is 0.00040 over the “Tier 2 or 4” base rent charge factor. 
See Dealer Reserve sections for further details.

V2401-30M
Required Documentation
See financing handbook for further details on each required document:
• Bonus Claim Form
• Copy of Proof of Income & Full Time (Permanent) Employment1
• Copy of Degree or Transcript & Contact Information for References1,2
• Copy of complete & signed credit application
1 Optional documentation for original Tier 2 customers only.
2 Optional documentation for original Tier 3-4 customers only.

CreditApplication Process
1. Dealer submits credit application with special handling code “College Grad Program.”
2. Any Red Flag failures must be cleared prior to approval.
3. All original “Tier 2-3” credit tiers will be eligible for auto approval at “Tier 2” rates and advance.
4. All original “Tier 4 and below” credit tiers will qualify for “Tier 4”, but will be reviewed by a Credit Analyst for College Graduate Program qualifications and to ensure no derogatory credit is present.

Other Miscellaneous
• If Volkswagen Credit is not able to validate the supplied documentation within 5 business days, the funding package will be returned to the dealer unfunded.
• Any documents sent to our Credit Department will NOT be transferred or forwarded to our Funding Department.
• There will be no exceptions to the program eligibility.
• Customer is eligible for this program benefits once per degree.
• Qualification under this program is subject to verification prior to approval.
• No credit history required; however, established history must be in good standing with no previous derogatory credit.
• Monthly payment may not exceed 25% of gross monthly income.
• College Grad may be combined with Military/First Responder or DEPP.

Disclosures
• In order to participate in this program, the $500 bonus must be disclosed on the contract as shown below. NOTE: Amounts shown below increase when combined with other VWoA Customer programs.
• Lease Agreements - Bonus amount must be listed on the “Capitalized Cost Reduction” and “Rebates and non-cash credits” lines in the “Itemization of Amount Due at Lease Signing or Delivery” section: This bonus cannot be used in any other items listed in the amount due at lease signing or delivery.

College Graduate Program

Military, Veterans & First Responders Program

1. Program Administration: The customer must provide proof of eligibility and supporting documents to the dealer at the time of sale
and it is the dealer’s responsibility to ensure the customer receives the benefit. Upon proper reporting and claim submission according
to program rules, the dealer will be paid.
a. The dealer must itemize the bonus separately from all other applicable incentives on the sales agreement.
b. The reported date must be within the same sales month as the delivery date.
c. Only one bonus is applicable per VIN.
d. Customers are eligible to purchase or lease up to two (2) vehicles per year through this program

2. Eligible Vehicles: New, unused Volkswagen models that are eligible.

3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are eligible.

4. Customer Eligibility: The Military/First Responders, their family household members, and Overseas Military Sales Corporation (OMSC)
a. Military
i. Active Duty U.S. Military (Army, Navy, Air Force, Marines, National Guard, Coast Guard, and Active Reserve)
ii. U.S. Military Veterans (within 24 months of active duty): Someone who has served in active military and has been discharged
or released under conditions other than dishonorable
iii. U.S. Military Retirees: A former member of the military that has served 20 or more years.
b. Active First Responders: Police Officer, Sheriff/Sheriff’s Deputy, Correctional Officer, State Trooper, Federal Law Enforcement
Officer, Firefighter (career or volunteer), EMT, Paramedics, 911 Dispatcher/Operator
Ineligible Occupations: Retired First Responders, Registered Nurse, Ski Patrol, Community Emergency Response Team (CERT)
members, Volunteers in Police Service (VIPS), Search and Rescue, Emergency Management Volunteers.

5. Proof of Eligibility - Military
a. Leave and Earnings Statement (LES) – Can be photocopied and submitted
b. Form DD-214 Veteran documentation
c. Veterans must provide official documentation that verifies active duty within 24 months. This is commonly verified with LES.

6. Proof of Eligibility – First Responder: Department-issued ID (proving active employment). Certification documents will not be
accepted.

7. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is compatible with the following programs: Auto Show, College Graduate, Contractor, Partner, Dealer Employee
Purchase Programs and future loyalty/conquest programs.
c. This bonus is not compatible with the following programs: Dealership Sale Program & Fleet

8. Claim Submission Requirements: After reporting the sale, the dealer submits the following documents through the Incentives
Management Console no later than 90 days after the sales month which the vehicle is delivered:
a. Claim Form: Completed with customer signature
b. Proof of Eligibility (as noted above)
c. Proof of Residency (if necessary): If the purchaser is not eligible, the dealer must validate that the purchaser resides in the same
household as the Military/First Responder personnel.
d. IMPORTANT: Please do not submit a US Military ID. We will not accept them as proof of eligibility. In addition, please redact, any
sensitive personally identifiable information before submitting any documents. Sensitive personally identifiable information is
defined by federal and state law, and could include, generally, but is not limited to: social security numbers, passports, drivers’
license numbers, other government identification numbers, credit card or other financial account information controlled under the
Gramm Leach Bliley Act, voter registration information, citizenship or immigration status, dates of birth, medical history or health
information, race, ethnicity, sexual orientation, political opinions or religious beliefs, or information about a child under age 13.


Military, Veterans & First Responders Program

Volkswagen Friends and Family Program

1. Program Administration: The customer must present their Friends & Family certificate the dealer at the time of sale and it is the
dealer’s responsibility to ensure the customer receives the benefit. Upon proper reporting and claim submission according to program
rules, the dealer will be paid.
a. The dealer has final discretion on whether to sell a vehicle under the program.
b. VWoA has posted restrictions and exclusions on www.vwpartnerprogram.com to notify customers in advance.
c. Only the certificate addressee or family members that reside in the same household as the addressee are eligible.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
Model Bonus
New, unused VW models
(excludes Golf R, ID.7 & ID. Buzz)
$500
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is not compatible with the following programs: Auto Show, Fleet, College Graduate, Contractor, Partner and the Dealer
Employee Purchase Programs.
5. Claim Submission Requirements: After reporting the sale, the dealer submits the following documents through the Incentives
Management Console no later than 90 days after the sales month which the vehicle is delivered:
a. Friends & Family Certificate
b. Proof of Residency (if necessary): If the purchaser is not the recipient listed on the Friends & Family certificate, the dealer must
validate that the purchaser resides in the same household.
c. IMPORTANT: Please redact any sensitive personally identifiable information before submitting any documents. Sensitive
personally identifiable information is defined by federal and state law, and could include, generally, but is not limited to: social
security numbers, passports, drivers’ license numbers, other government identification numbers, credit card or other financial
account information controlled under the Gramm Leach Bliley Act, voter registration information, citizenship or immigration
status, dates of birth, medical history or other health information, race, ethnicity, sexual orientation, political opinions or religious
beliefs or information about a child under age 13.
6. VWGoA Employee Terms & Conditions:
a. VWGoA employees must accurately state who the certificate is for under the “Requested For” field.
b. VWGoA employees are limited to five (5) certificate print outs per month, totaling sixty (60) per year.
c. VWGoA employees are prohibited from accepting any form of compensation from Volkswagen Dealerships, anyone connected
with the dealership or any Friends & Family participant for sponsoring Friends & Family Purchases. This includes cash payment or
free or heavily discounted services, parts or accessories.
d. VWGoA employees are prohibited from giving a dealer permission to use their employee information for the dealer to sponsor
Friends & Family purchases.
e. The solicitation or acceptance of money, items of value or discounts from the Friends & Family price as defined in this document
from a dealer or anyone connected with or acting on behalf of the dealer in connection with the purchase of the vehicle under this
program is prohibited.
f. Any abuse or violation of this policy, the Friends & Family benefits or falsification of Friends & Family claim may result in
disciplinary action.

VW Friends and Family


VW Partner Purchase

1. Program Administration: The customer must present their Partner Program certificate and proof of affiliation with the Partner
company or association to the dealer at the time of sale and it is the dealer’s responsibility to ensure the customer receives the benefit.
Upon proper reporting and claim submission according to program rules, the dealer will be paid.
a. The dealer has final discretion on whether to sell a vehicle under the program.
b. VWoA has posted restrictions and exclusions on www.vwpartnerprogram.com to notify customers in advance.
c. Only the certificate addressee or family members that reside in the same household as the addressee are eligible.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
Model Bonus
New, unused VW models
(excludes Golf R, ID.7 & ID. Buzz)
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is not compatible with the following programs: Auto Show, Fleet, College Graduate, Contractor, Friends & Family and
the Dealer Employee Purchase Programs.
5. Claim Submission Requirements: After reporting the sale, the dealer submits the following documents through the Incentives
Management Console no later than 90 days after the sales month which the vehicle is delivered:
a. Partner Program Certificate
b. Proof of Employment to the Partner Company or association (i.e. paystub, employee badge, retirement document, etc.)
c. Proof of Residency (if necessary): If the purchaser is not the recipient listed on the Partner certificate, the dealer must validate
that the purchaser resides in the same household.
d. IMPORTANT: Please redact any sensitive personally identifiable information before submitting any documents. Sensitive
personally identifiable information is defined by federal and state law, and could include, generally, but is not limited to: social
security numbers, passports, drivers’ license numbers, other government identification numbers, credit card or other financial
account information controlled under the Gramm Leach Bliley Act, voter registration information, citizenship or immigration
status, dates of birth, medical history or other health information, race, ethnicity, sexual orientation, political opinions or religious
beliefs or information about a child under age 13.

VW Partner Purchase


VWoA Auto Show Bonus Program

1. Program Administration: The customer must present their bonus code email or provide the bonus code to the dealer at the time of
sale and it is the dealer’s responsibility to ensure the customer receives the benefit of the bonus by disclosing the incentive on the
sales agreement. Upon proper reporting and claim submission according to program rules, the dealer will be paid.
a. Only the certificate addressee or family members that reside in the same household as the addressee are eligible.
b. Each Auto Show Bonus Code has a pre-determined expiration date that gives each recipient approximately 90 days to redeem.
c. To support the intent of this customer bonus, each claim will be reviewed against our original email campaign data as well.
2. Eligible Vehicles: New, unused Volkswagen models as outlined below.
Model Bonus
New, unused VW models
(excludes Golf R, ID.7 & ID. Buzz)
3. Eligible Sales Type: KOS 0. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or 9 are not eligible.
4. Program Compatibility:
a. This bonus amount may be used in conjunction with other VWoA and VWFS Programs (Lease/APR/Dealer Cash).
b. This bonus is not compatible with the following programs: Fleet, College Graduate, Contractor, Friends & Family, Partner and the
Dealer Employee Purchase Programs.
5. Claim Submission Requirements: After reporting the sale, the dealer submits the following documents through the Incentives
Management Console no later than 90 days after the sales month which the vehicle is delivered:
a. Claim Form: Completed with customer signature
b. Bonus Code Email: Email used to validate the recipient’s name and bonus code. Ensures that if a purchase is done within the same
household, VW can validate the bonus code recipient’s name to the purchaser’s address.
c. Proof of Residency (if necessary): If the purchaser is not the recipient listed on the Bonus Code email, the dealer must validate
that the purchaser resides in the same household.
d. IMPORTANT: Please redact any sensitive personally identifiable information before submitting any documents. Sensitive
personally identifiable information is defined by federal and state law, and could include, generally, but is not limited to: social
security numbers, passports, drivers’ license numbers, other government identification numbers, credit card or other financial
account information controlled under the Gramm Leach Bliley Act, voter registration information, citizenship or immigration
status, dates of birth, medical history or other health information, race, ethnicity, sexual orientation, political opinions or religious
beliefs, or information about a child under age 13.

VWoA Auto Show Bonus Program


VWoA Contract Employee Purchase & Lease Program

Volkswagen and Volkswagen Credit are pleased to announce the Volkswagen Group of America, Inc. (VWGoA) Contract Employee Purchase and Lease Program is available for contractors to get behind the wheel of the vehicles that drive our brand.

Program Benefits • VWGoA Contract Employees may lease or purchase a new Volkswagen vehicle at 8% below
MSRP.
• Access to customer leasing and financing programs through Volkswagen Financial Services.
• Subject to credit approval by Volkswagen Financial.
Eligible Vehicles
• New and Near New Volkswagen vehicles
(See Vehicle Definition and Eligibility Matrix in Financing Handbook)
• All New Volkswagen models, except Golf R, ID.7, and ID. Buzz
Rates / Advance • Eligible for rates and advances per published policies and bulletins.
Term • All Available New Vehicle Published Terms
Dealer Reserve • Contract must be written at published buy rate. No rate participation is allowed.
• No Dealer Reserve Flats will be paid.
Required
Documentation
1. Completed and Signed “Claim Form” -- See page 2.
2. A copy of a signed “Eligibility Letter” – See page 4.
3. A copy of the Vehicle Invoice.
Program Details • The discount is 8% of MSRP listed on the Vehicle Invoice, which includes optional factory installed
equipment and destination charge (Example on Page 4 of the program); and may include VWFS
approved dealer- installed VW Genuine Accessories added to the original MSRP.
• Dealer will receive 4% of MSRP.
Other
Miscellaneous
• The VWGoA Contractor listed on the VWGoA Contract Employee Purchase & Lease Program
Eligibility Letter is required to be listed as the primary person on the VWFS contract.
• Qualification under this program is subject to verification prior to approval.
• All applicants must qualify under VWFS credit underwriting criteria.
• The Dealer will be reimbursed 4% of MSRP after the contract is funded by VWFS.
Volkswagen of
America, Inc.
Sales Information
• Dealer has the final discretion on whether to sell a vehicle under the program.
• This program is combinable with all programs, except the Dealership Employee Program.
• Final Decision/Amendments: VWoA’s decisions are final in all matters relating to incentive
programs. VWoA has the right to amend or cancel any incentive program at any time for any
reason.
• Standard Provisions: See “2024 Standard Incentive Program Provisions” published separately for
additional eligibility requirements.
• Vehicle must be reported as a kind-of-sale “0”

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