Lane Departure Warning

Leather Seats

Automatic Emergency Braking

Navigation System

Power Windows

Keyless Entry

Parking Assist

Power Passenger Seat

Blind Spot Monitor

HID Headlights

Rain Sensing Front Wipers

Cooled Passenger Seat

Heated Seats

Rear Air Conditioning Controls

Rear Audio Controls

Memory Seat

Power Driver Seat

Alloy Wheels

Memory Mirrors

Audi

2.0L TFSI 4 Cylinder 201 HP Engine

7-Speed S Tronic Dual-Clutch Automatic Transmission

225/45R17 91H All-Season Tires

17" 10-V-spoke Design Wheels

Heated Front Bucket Seats

Leather Seating Surfaces

MMI Radio with 10.1" Touchscreen Display

6 Speaker Sound System

Black/Rock Gray Stitching

Brilliant Black

Premium

Individual

Eastern Region Market Share Initiative - Dealer Marketing Allowance

During the specified program period, all models are eligible for additional support through the Eastern Region Market Share Iniative - Dealer Marketing Allowance for any dealer servicing customers who register their new vehicles in select zip codes. 



Program Eligibility
Marketing Allowance can only be redeemed by dealers who service customers registering their new vehicles in the select outlined Eastern Region zip codes.
Limited to customers residing in the outlined zip codes. Customer residency validation will be determined by customer address provided.

Other Rules:
Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Eastern Region Market Share Initiative - Dealer Marketing Allowance

National Customer Credit

During the specified program period, Audi of America will pay a customer credit toward the purchase, finance, or lease of an
eligible vehicle, as outlined below.

Claim Submission Process
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the
Audi Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with National Customer Credit disclosed and customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer at the time of sale,
ensuring acknowledgement of receipt of the incentive offer. This incentive offer will expire at the end of the program period and the Digital
Customer Consent Claim Form cannot be created after the incentive offer expiration).

Other Rules
Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or
more units previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period.
Accordingly, all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

National Customer Credit

AoA/VWGoA Employee/Contract Employee Purchase Program

*CLAIM SUBMISSION REQUIRED*

This program is designed to provide an incentive for employees and contract employees of AoA or VWGoA who finance or lease a new Audi vehicle
through Audi Financial Services (AFS). Participating dealers agree to sell eligible vehicles at MSRP less 12% plus any current and eligible retail
incentives. Dealers will receive a reimbursement of 6% of MSRP.

Claim Submission
Dealer must submit a completed and signed AoA/VWGoA Eligibility Form (specific to the individual) AND AFS CEPP Claim Form (available in
[Appendix]), along with all required documentation via the Audi Financial Services Funding Package.
Required Documentation: Vehicle invoice; AoA/VWGoA Eligibility Form (specific to the individual); AFS CEPP Claim Form.
Certificates for both contract and direct employees are available on the Corporate Sales Website (http://www.corporatesalessite.com/audi/) or on
VINNIE. Direct employees will need to enter their eight (8) digit employee number to access their form. Contract employees will need to obtain an
approval signature from authorized AoA/VWGoA personnel. Additional customer eligibility is subject to AFS approval.
Please see the sample copies of the AoA/VWGoA Eligibility Forms for additional details (available in the [Appendix]).
Funding packages must be received by the 15th of the month.

Program Rules
Participation Eligibility 
Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Eligible customers are current and active direct or contract employees of AoA or VWGoA.
The customer must present the participating Dealer a valid AoA/VWGoA Employee or Contract Employee Purchase Program
Certificate (samples available in [Appendix]).
Eligible individuals may purchase up to two (2) Audi vehicles per year through this program.
Dealer participation in this program is voluntary.

Other Rules No Rent Charge Factor or rate participation allowed. No flats will be paid.
Please remind customers that they must make at least 11 invoiced payments before paying their account off.
Vehicles must be leased or financed through AFS, with the employee or contract employee as the primary owner/lessee, and the AFS
account must remain open for a minimum of twelve (12) months.
Only vehicles that are currently in a dealer’s pipeline (Status 10-50) can be applied to this program. Factory orders will NOT be
accepted.
Vehicles must be new, untitled, and unreported. Vehicle must be sold and reported during the same monthly sales period as a retail
Kind of Sale (KOS) 0 to qualify.
Vehicles reported in the Dealership’s name or address are NOT eligible for payment under this program.
Vehicles sold through this program DO COUNT AND PAY in Margin Bonus.
Dealer reimbursement: 6% of MSRP paid by AFS after contract has funded.
AoA and AFS reserve the right to audit and chargeback the incentive if abuse of the program is discovered through early payoffs
within twelve (12) months of the contract date.
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
All deals are subject to verification and validation through the reporting system.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly,
all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

AoA/VWGoA Employee/Contract Employee Purchase Program


The Audi of America Association Benefit program is designed to support dealer retail sales to members of
select occupational associations within the United States!

-Customer must present a valid ABP Certificate, proof of identification (government issued), and 
  proof of membership with eligible association to be eligible to receive the ABP discount.

-Only one offer per VIN will be accepted and the combination of multiple ABP offers is prohibited.

-Association Benefit program incentives are reimbursed by Audi of America upon submission and 
  validation of the A20UABP1 Claim form, proof of membership with eligible association, and vehicle 
  sales agreement.

-Dealer must submit all required documentation via the Audi Incentives Claims Portal found on iAudi 
  under “Vehicle Sales & CPO” -> “Audi Incentive Claims

-Vehicles must be new, untitled, and unreported and must be sold and reported as retail KOS 0 or 2.

-Dealer will be reimbursed ABP amount provided customer discount meets program rules and customer 
  discount includes other stackable incentive programs. Reimbursement will be received by EFT.

-This program IS COMPATIBLE with the following programs: any retail incentive programs (unless 
  otherwise stated)

-This program IS NOT COMPATIBLE with the following programs: any other Corporate Sales program 
  (incl. Audi Affinity, Executive Allowance Program (EAP), and Dealer Small Fleet Incentive (DSFI)).

-A list of eligible Association Benefit Program Partners can be requested from 
  corporatesales@audi.com.

-The dealer review period for this program is open for sixty (60) days following the close of the 
  end of the program period. Accordingly, all payment discrepancies must be reported to Audi by the 
  dealer review period end date with no exceptions.


Association Benefit Program

Customer Credit Lock Program

During the specified program period, Audi of America allows a ‘lock’ for Customer Credit incentive amount offered at the intended time of purchase toward the purchase of
an eligible vehicle, as outlined below. The Customer Credit Lock Program is only available if the Customer Credit offered during the previous program period/intended time of
purchase was better than the month in which the vehicle is delivered. This lock will be available for the duration of the model year.
Please see Appendix [F] – Customer Credit Lock Program for all associated monthly Customer Credit Lock amounts.

Claim Submission Process
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the Audi Incentives Claims
Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? OMD printout of SOLD Order with customer name and SOLD order sale type (customer name reported at the time of the vehicle being marked SOLD MUST be the
same as the customer who purchases the vehicle).
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with Customer Credit Lock Program disclosed and customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer at the time of sale, ensuring
acknowledgement of receipt of the incentive offer. This incentive offer will expire at the end of the program period and the Digital Customer Consent Claim Form
cannot be created after the incentive offer expiration).

Program Rules
Participation Eligibility 
› This incentive is valid to whom the car was ordered for, and members of the same household.
› Customer intent to purchase the vehicle beginning 3/4/2025. Vehicle must be marked SOLD on or before 3/31/2025.
› This incentive lock is exclusive to Customer Credit only and will not affect incentive amounts for any additional programs.
› Applies only to stated Model Year; lock will not apply to future Model Year vehicles unless specified.
› Order For Customer Name and buyer name must match or be in the same household.

Other Rules
 Only MY24 vehicles are eligible. Vehicles must be in status 10 – 35 when marked SOLD. Please see below for OMD Web verbiage on the
different statuses eligible:
• Status 10 – “Factory Approved”
• Status 15 – “Factory/In Production”
• Status 20 – “In Transit from Factory/Vessel Loaded”
• Status 30 – “Port/Port Allocated, Port/Released to Carrier, or Port/Port Stock”
• Status 35 – “In Transit to Dealer/On Truck”
Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all
payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Customer Credit Lock Program

This program is extended to Active Duty, Retirees, Veterans, and Military Family Members who verify their status through ID.me
at https://hosted-pages.id.me/audi-military. Eligible customers will receive a bonus towards the purchase or lease of a
new Audi vehicle.


Claim Submission
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the Audi 
Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with customer signature and proper disclosures.
? A copy of the official Military Select customer offer showing their personalized 8-digit code. If the customer does not have personalized 8-digit code, 
additional accepted documentation includes: Leave & Earnings Statement, DD Form 214 or Certificate of Release or Discharge from Active Duty.
? A valid driver’s license or PenFed membership card.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer at the time of sale, ensuring acknowledgement
 of receipt of the incentive offer. This incentive offer will expire at the end of the program period and the Digital Customer Consent Claim Form cannot be created after the 
incentive offer expiration).

Program Rules
Participation Eligibility

Eligible customers (valid only to whom the unique offer is addressed):
• Customers who have been provided a code after verifying eligibility through ID.me
Eligible customers must present their unique offer and show their personalized 6-digit alpha numeric code to the Dealer.
Vehicles sold in the name of a business will be verified against the primary purchaser’s driver’s license to ensure eligibility.
Only one offer per VIN will be accepted and the combination of multiple Military Select offers is prohibited

Other Rules
Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2. Vehicles sold through the program will be treated as regular retail Kind of Sale (KOS) 0 or 2, for allocation purposes.
Vehicles sold through this program DO COUNT AND PAY in Margin Bonus.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Military Select Program

Audi Custom Offer Conquest Campaign


Claim Submission
Dealer must submit a completed and signed digital Customer Consent Claim Form at the time of sale*, along with all required documentation via the Audi
Incentives Claims Portal on iAudi under “Vehicle Sales & CPO” > “Audi Incentive Claims Portal.”
Required Documentation:
? Custom Offer Conquest documentation (provide one of the following):
o Marketing material (print or email) containing unique offer code and Private Incentive details.
o Screenshot from Private Incentive Lookup in automotiveMastermind.com or PrivateIncentiveLookup.com
(available to all Audi dealers). Please see image to right for reference.
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with the Audi Custom Offer Conquest Campaign
disclosed and customer signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the
customer at the time of sale, ensuring acknowledgement of receipt of the incentive offer. This incentive offer will
expire at the end of the program period and the Digital Customer Consent Claim Form cannot be created after the
incentive offer expiration).

Program Rules
Participation Eligibility 
Limited to customers residing in CT, NJ, NY, and TX. Customer residency validation will be determined by customer address
provided.
Offer redeemable at any Audi store nationwide.
Only customers named on the Audi Custom Offer Conquest Campaign letter are eligible. This offer is transferable within the
customer’s immediate household. Email/direct mail must be retained by dealer.
Other Rules Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly,
all payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Audi Custom Offer Conquest Campaign

Affiliated Dealer Group Employees

*AFS CONTRACT VALIDATION & CLAIM SUBMISSON REQUIRED*
 
This applies to all employees who work in a dealer group that contains
an Audi franchise. These employees do not work directly in an Audi
dealer and do not have an active profile in the Audi Learning
Management System.

The scope of this incentive applies to ONLY the affiliated Employee.
Affiliated Dealer employee must be the Primary lessee/buyer on the
contract
All parties on the contract must have the same address to qualify for the incentive.
Parents (including in-laws), and siblings (including in-laws) are not eligible for this incentive and cannot appear on the contract.
Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Employee must be in the CRC and must provide proof of employment, their Audi dealer code, 3-digit sales code, and LMS ID on the claim form
to be eligible for the above mentioned discount and additional bonus.
Major League Soccer (MLS) partners will receive the same benefit as Audi Dealership Employees and will follow the same rules as these sales.
MLS-affiliated personnel must provide proof of affiliation such as a pay stub, business card, or other official documentation. This program is
only MLS players and employees of an MLS organization.

Program Restrictions
 No Rent Charge Factor or rate participation allowed. No flats will be paid.
Negative equity and/or any upfront charges cannot be included in Capitalized Cost reduction amount. The selling price as noted on the claim
form must match the contract, i.e. must be equal to or less than the claim form.
Employees are eligible to purchase or lease up to three (3) vehicles per year through this program, and purchases must be financed or leased
through Audi Financial Services.
Please remind customers (in this case, dealership personnel) that they must make at least 11 invoiced payments before paying their account
off.
Audi of America, in its sole discretion, reserves the right to audit and charge back the dealership’s reimbursement incentive if abuse of the
program is found in any way, including through early payoffs prior to 11 invoiced payments being made. In the event of a chargeback, AFS
will administer the chargeback of the dealership’s reimbursement, on behalf of Audi of America, through a debit to the dealer’s reserve
statement.

Other Rules 
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
Vehicles must be new, untitled, and unreported. Factory orders are NOT accepted.
Vehicles must be sold and reported to an individual. Sales made under a business name are not eligible and will not be reimbursed.
Sales under this program count but DO NOT pay in Margin Bonus.
Dealer will be reimbursed 4% below discount (i.e. 10% reimbursement for a 14% discount) once the deal has funded. Sales only qualify for
ONE category and are not combinable.
All deals are subject to verification and validation through the reporting system.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment
discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Affiliated Dealer Group Employees

Audi Dealership Employees

*AFS CONTRACT VALIDATION & CLAIM SUBMISSON REQUIRED*

This program is for the following individuals who lease a new Audi through AFS.
Dealers must include respective marketing code during contract validation process.

Participation Eligibility

 *Audi Dealership Employees*  
This applies to all employees who work in an Audi dealership and
have an active profile in the Learning Management System

The scope of this incentive applies to ONLY the Employee,
Employee’s Spouse, or Employee’s Children

Dealer employee must appear as either the Primary or colessee/
buyer on the contract.
All parties on the contract must have the same address to qualify for the incentive.
Parents (including in-laws), and siblings (including in-laws) are not eligible for this incentive and cannot appear on the contract.

Subject to credit approval. All applicants must qualify under AFS standard credit underwriting criteria.
Employee must be in the CRC and must provide proof of employment, their Audi dealer code, 3-digit sales code, and LMS ID on the claim form
to be eligible for the above mentioned discount and additional bonus.
Major League Soccer (MLS) partners will receive the same benefit as Audi Dealership Employees and will follow the same rules as these sales.
MLS-affiliated personnel must provide proof of affiliation such as a pay stub, business card, or other official documentation. This program is
only MLS players and employees of an MLS organization.

Program Restrictions 
No Rent Charge Factor or rate participation allowed. No flats will be paid.
Negative equity and/or any upfront charges cannot be included in Capitalized Cost reduction amount. The selling price as noted on the claim
form must match the contract, i.e. must be equal to or less than the claim form.
Employees are eligible to purchase or lease up to three (3) vehicles per year through this program, and purchases must be financed or leased
through Audi Financial Services.
Please remind customers (in this case, dealership personnel) that they must make at least 11 invoiced payments before paying their account
off.
Audi of America, in its sole discretion, reserves the right to audit and charge back the dealership’s reimbursement incentive if abuse of the
program is found in any way, including through early payoffs prior to 11 invoiced payments being made. In the event of a chargeback, AFS
will administer the chargeback of the dealership’s reimbursement, on behalf of Audi of America, through a debit to the dealer’s reserve
statement.

Other Rules 
Dealers will not be charged back on total loss vehicles paid off within twelve (12) months of funding date.
Vehicles must be new, untitled, and unreported. Factory orders are NOT accepted.
Vehicles must be sold and reported to an individual. Sales made under a business name are not eligible and will not be reimbursed.
Sales under this program count but DO NOT pay in Margin Bonus.
Dealer will be reimbursed 4% below discount (i.e. 10% reimbursement for a 14% discount) once the deal has funded. Sales only qualify for
ONE category and are not combinable.
All deals are subject to verification and validation through the reporting system.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all payment
discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Audi Dealership Employee Purchase Program

Adaptive Cruise Assist

Adaptive Cruise Assist with Lane Guidance

Auto-Dimming Power Folding Exterior Mirrors

HomeLink Garage Door Opener

Auto-Dimming Rearview Mirror

Audi Advanced Key

LED Interior Lighting Plus Package

Memory For Driver's Seat

Wireless Phone Charging Pad

SiriusXM with 360L

SONOS Sound System

Hands-On Detection Steering Wheel

Parchment Beige

Glacier White Metallic

Premium Plus

Custom Offer Reactivation Bonus

*CLAIM SUBMISSION REQUIRED*

Customers targeted by automotiveMastermind® receive private offer(s), which can be redeemed when leasing or purchasing an
eligible new vehicle, as outlined below. Customers targeted through this specific campaign previously bought out their lease.


Required Documentation:
? Marketing material (print or email) containing customer’s name and unique offer code.
? New vehicle sales agreement (Lease Contract or Buyer’s Order) with Customer Offer Bonus disclosed and customer
 signature.
? Digital Customer Consent Claim Form. (*Digital Customer Consent Claim Form must be created and signed by the customer
 at the time of sale, ensuring acknowledgement of receipt of the incentive offer. This incentive offer will expire at the end of the 
program period  and the Digital Customer Consent Claim Form cannot be created after the incentive offer expiration).

Participation Eligibility 
› Only customers named on the Audi Custom Offer Reactivation Bonus - California letter are eligible. This offer is transferable
within the customer’s immediate household. Email/direct mail must be retained by dealer.
› Limited to customers residing in California. Customer residency will be determined by customer address provided.

Other Rules 

Vehicles must be new, untitled, and unreported.
Vehicles must be sold and reported during the same monthly sales period using retail KOS 0 or 2.
Any unit found to be “unwound” or “reinstated” during or after the program period could result in a chargeback of one or more units
previously paid under the program.
Audi has the right to amend or cancel this program at any time for any reason.
The dealer review period for this program is open for sixty (60) days following the close of the end of the sales period. Accordingly, all
payment discrepancies must be reported to Audi by the dealer review period end date with no exceptions.

Custom Offer Reactivation Bonus - California

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Auto-Dimming Side Mirrors

Manhattan Gray Metallic

Mythos Black Metallic

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